[WEBTOON] Senior Content Programming Manager, On-Platform Curation at Wattpad in El Segundo, CA

Job description

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators. With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Disney+, Crunchyroll, and other screens around the world, and the company’s content partners include The Walt Disney Company, HYBE, and DC Comics, among many others. Readers don’t come back for an app. They come back for the next episode of a story they can’t stop thinking about. The Content Growth Team’s job is to make sure every reader finds that story, and then the next one. We’re looking for a senior content programmer to own how our series are discovered, pitched, and sustained inside our app. You’ll sit at the intersection of editorial taste, readership data, and product. You’ll read a series and know who it’s for, why they’ll love it, and exactly which panel and line will hook them. Then you’ll prove it with data and build the programming system that scales it. This is not an external marketing role. Think of it as curation at platform scale. You’ll decide where our recommendation models and automated components do the work best, where a human hand-pick or tailored pitch makes the difference, and how the two come together into a holistic and irresistible discovery experience for the reader. What You'll Do Drive cumulative growth through Title Lifecycle Management • Map out and manage the growth trajectory of a series from launch to completion. Ensure high-potential stories find their right core audience early on, and strategically scale them to broader segments to drive cumulative growth over time. • Master narrative timing and pacing: Recognize that not every series hooks readers in chapter one. Identify "slow burn" narratives and understand the story's flow to determine the exact right timing to push a series for maximum payoff. Read stories like an editor, pitch them like a marketer • Analyze series across genres, tropes, and formats to identify core hooks, emotional payoffs, and the reader groups most likely to connect with them. Then go beyond “Is this good?” to “What is this good for?”: match each title to the specific goal it can deliver. • Understand how scroll-based storytelling and weekly serialization shape reader behavior, including cliffhanger structure, season breaks, hiatuses, and binge-able backlogs, and plan programming around that rhythm. • Develop the creative pitch for each title: select key panels, write and direct in-app copy (titles, taglines, banners, push and inbox copy), and define how a story should be presented to different audiences. Turn readership data into programming opportunities • Build and maintain readership segments based on what people read (genre, trope, category, reading depth, and habit). • Identify which titles can drive sustained, habitual reading for each segment, and bring forward concrete opportunities: underexposed series, cross-genre bridges, backlog revivals, and timing around new seasons or completions. • Design, run, and read experiments (A/B tests on placements, creatives, and copy) and turn the results into repeatable playbooks. Orchestrate the human and the algorithm • Map the platform’s native discovery surfaces, including recommendation models, new-release components, rankings, and personalized feeds, and define clearly what each one should own. • Decide where human curation adds the most value: editorial collections, launch support, seasonal and cultural moments, and tailored pitches for high-value or at-risk segments. • Design a holistic reader journey where algorithmic recommendations and human-cur