Website Assistant Manager at Aspen Snowmass in Basalt, CO

Job description

Position Summary  The Website Assistant Manager will manage, maintain, and optimize aspensnowmass.com and related digital properties across Aspen Snowmass / Aspen Ski Company – the world’s premier ski destination. This role blends technical platform expertise with a strong understanding of user experience, site performance, and e-commerce operations to support go-to-market campaigns, product launches, and day-to-day website health. This role is ideal for a detail-oriented, collaborative digital / marketing professional who is comfortable working hands-on in multiple CMS and e-commerce platforms while partnering closely with central and business unit teams. This role reports to the Website & Ecommerce Sr. Manager.  The salary range for this position is $64,700 to $77,600. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.  Job Posting Deadline Applications for this position will be accepted until December 1, 2026.  Essential Job Functions/Key Job Responsibilities  Maintain, update, and troubleshoot content on aspensnowmass.com and related Aspen Ski Company sites across primary CMS platforms including Sitecore, Contentstack, and WordPress.  Support website request intake process: review submissions, clarify requirements, track progress, and coordinate priorities and timing with the Sr. Manager.  Support day-to-day support of e-commerce platforms including Aspenware and other e-commerce tools  Partner in the delivery of wireframes, page builds, and content structure for Go-To-Market campaigns, seasonal promotions or content refreshes, and product launches.  Provide strategic recommendations relative to user journeys, site navigation, and conversion pathways to improve the booking and purchase funnel.  Monitor and report on website health, performance, and user behavior using GA4, Hotjar, and other analytics and monitoring tools.  Lead summer-to-winter and winter-to-summer website turnover, updating seasonal content, imagery, product information, and navigation, in alignment with creative team and in accordance to brand guidelines.  Partner closely with SEO/AIO Manager to ensure content, metadata, and site structure support organic search visibility and AI-driven discovery.  Collaborate with central digital, brand, creative, and business unit teams to align web content updates with broader marketing and business priorities.  Support QA testing of new site features, campaign landing pages, and product launches prior to go-live, including cross-browser and mobile checks.  Apply website and e-commerce best practices along with basic UX/UI principles to improve usability, accessibility, and mobile responsiveness.  Contribute to content implementation and project timelines with the Project Management team, working within Asana and Figma.  Stay current on CMS and e-commerce platform updates, betas, and emerging web, SEO/AIO, and AI trends relevant to travel, outdoor recreation, and hospitality.  Support Sr. Manager in ASC brand redesign and CMS migration.  Other duties as assigned. Education & Experience Requirements  Bachelor's degree, preferably in marketing, communications, information technology, or similar field.  1-2 years of hands-on experience with website content management and/or e-commerce platform administration; experience in retail e-commerce, hospitality, or travel preferred.  Knowledge, Skills & Abilities  Working knowledge of primary CMS platforms including Sitecore, Contentstack, and WordPress.  Familiarity with e-commerce platforms such as Aspenware, Shopify, or similar.  Competent in web analytics and monitoring tools such as GA4, Hotjar, and Looker Studio.  Understanding of SEO and AIO (AI optimization) best practices and how they intersect with content and site structure.  Basic understanding of UX/UI principles and website best pra