VP Sales, Work Group at Wolverine World Wide in Rockford, MI

Job description

The Work Group at Wolverine Worldwide includes market-leading brands Wolverine Boots and Apparel, Cat Footwear, Merrell Work and Tactical, Bates, Harley Davidson Footwear, and Hytest. Across the Work Group there are 100+ year old businesses, global and domestic brands, as well as licensed and owned entities. Through building awesome products that blur the line between work and lifestyle, we tap into the collective power of all these brands to deliver our customers amazing stories and the trusted features they demand: comfort, durability, and style. The Head of Sales (VP) – Work Group provides strategic sales leadership and general management for the Work Group's North American wholesale organization across our portfolio of brands. Reporting into the Group President, and as a key member of the Work Group leadership team, this role drives sustainable revenue growth, strengthens strategic customer partnerships, and identifies new opportunities for market expansion. As a catalyst for transformation and commercial growth, the Head of Sales builds organizational capabilities, develops future leaders, and advances best-in-class commercial practices across the portfolio. Working closely with brand, product, marketing, merchandising, operations, and finance leaders, this role aligns commercial priorities and drives enterprise-wide business outcomes. Primary Duties: Creates and executes sales and distribution strategies across the Work Group portfolio; develops specific growth plans by consumer territory, channel, brand, and customer to identify new opportunities for sustainable growth. Lead the evolution of commercial capabilities, processes, and go-to-market approaches by championing innovation, embracing new technologies, and driving organizational change that positions the Work Group for future growth. Build and lead a high-performing sales organization by defining structure and capabilities, developing leadership bench strength, and fostering a culture of accountability, collaboration, innovation, and continuous improvement through clear goals and performance measurement. Own sales planning across the Work Group portfolio, leading annual and seasonal forecasting, target setting, and resource allocation to drive sustainable growth and profitability while maximizing marketplace opportunities. Ensure compensation and incentive plans are competitive; establish performance metrics for sales team and aligned with brand growth plans. Collaborates with all departments in the Brand to ensure the optimization of resources to support brand growth and priorities, including Marketing, Product Management, Merchandising, and Finance. Partner with executive leadership to shape portfolio strategy, align enterprise priorities, and drive integrated business outcomes across brands, channels, and functions. Provides ongoing and consistent feedback to brand, product, merchandising, and category partners on product performance, competitive positioning, customer needs, and brand perception at retail. Maintains and builds key customer relationships, communicates sales and distribution strategies, marketing initiatives, product plans, and programs, and demonstrates a deep understanding of customers’ retail sales, margin, and turn requirements. Performs duties consistent with the Company’s AAP/EEO goals and policies. Performs other duties as required/assigned by manager. Behavioral Competencies: Drives for results: Ability and desire to work at both the strategic and tactical levels with proven success at driving for measurable results. Strong communicator: Serve as an influential leader and communicator, delivering clear, compelling recommendations that build alignment and drive action across customers, teams, and executive stakeholders. Project management: Proven ability to work under pressure, prioritize work and meet multiple deadlines; detail orientated. Customer centric: Know your customers and meet and exceed their expectations, every day. Innovative: