VP, Media - North America at SharkNinja in Needham, MA

Job description

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,000+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. Location: Boston Area / NYC Reports to: VP, Global Media (Dave Kersey) Department: Global Media SharkNinja is seeking a visionary and strategically minded Vice President, Media – North America. This is a senior, region‑wide leadership role responsible for defining and driving the media strategy, investment approach, and operational excellence across all North America markets. This leader will serve as the primary partner to the VP, Global Media while working closely with the Sr Directors of Global Media Investment Strategy to translate the global enterprise governance, category strategies, and investment priorities into best‑in‑class, locally relevant execution across the region. You will directly lead the local market media teams across North America (USA & Canada) - ensuring alignment to global media frameworks, delivery against market KPIs, and a consistent, modernized approach to planning, buying, measurement, and innovation. This role is ideal for a highly strategic, globally minded media leader who excels in complexity, influences at all levels, and brings a balanced mindset across brand, performance, and commercial priorities. Responsibilities Regional Media Leadership & Strategy Own the end‑to‑end media strategy for all North America markets , ensuring alignment with global category strategies and commercial priorities. Partner with Global Media leadership (Global VP + Sr Director Media Investmenr Strategy) to adapt global frameworks for regional and market‑specific needs. Establish the strategic direction across full‑funnel paid media—Social, TV/Video, Digital, OOH, Retail Media, and emerging channels. Build multi‑market media investment models that maximize ROI, scale efficiencies, and ensure disciplined budget governance. Serve as the senior media voice in NA business reviews, quarterly planning, and forecast alignment, as well as NA Media agency leadership. Management of North America Media Teams Directly manage all local market media teams (USA Shark, USA Ninja, Canada). Ensure teams deliver against market goals including brand growth, demand creation, revenue targets, and efficiency KPIs. Elevate market media capabilities through leadership, training, and recruitment of top media talent. Create a high‑perfor