VP, Marketing Operations and Agentic AI Systems at Sidetrade in Île-de-France

Job description

About the Role: Most marketing teams still measure output in campaigns shipped. We measure it in decisions our agents make autonomously, and we want to widen that gap. As VP, Marketing Operations & Agentic AI Systems, you will own the management of our martech stack and the strategy, architecture, and execution of the agentic layer that runs Sidetrade marketing: lead scoring, enrichment, prospection, campaign orchestration, and attribution. You will define what "production-ready" means for AI agents at Sidetrade, build and lead the team that ships them, and hold accountability for measurable business outcomes reported at board level. This is a builder-leader role. You will set the vision and roll up your sleeves. You will not manage a function that runs on slide decks. About Sidetrade: Sidetrade (Euronext Growth: ALBFR.PA) is an AI-native company dedicated to Order-to-Cash (O2C). Its platform combines O2C applications, autonomous AI agents, and Aimie IQ, an intelligent natural-language interface that helps multinationals accelerate their cash generation, all built on SAFE, the Sidetrade Agentic Framework for Enterprise. Sidetrade operates the world's largest proprietary O2C Data Lake, built on $9 trillion in B2B transactions and millions of buying companies. We use this data to train specialized AI models that monitor, analyze, decide, and act autonomously throughout the O2C cycle. Sidetrade supports companies in 85 countries with 450 employees across Europe, North America, and Asia-Pacific. We’re proud of our 38 nationalities, and these diverse perspectives drive our innovation, one-team culture, and customer-first mindset. Sidetrade has been positioned as a Gartner® Magic Quadrant™ Leader since 2022. We value passion over perfection. So, if you’re eager to learn and bring great energy, we want to hear from you. Be you. Grow with us. Curious about Sidetrade? Catch Aimie in motion : Aimie Video Requirements What You will do: Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level. Set the standard for what constitutes a production-grade agent at Sidetrade: Eevaluation suites, guardrails, observability, and retirement criteria. Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue. Lead delivery of Deliver production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, co-owned with Sales, BDRs, and Demand Gen. Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better. Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team. Stand up and own the observability layer: cost per task, accuracy, drift, human escalation rate. Report the performance of the agentic layer monthly to the exec team and quarterly to the board. Quantify pipeline and revenue influenced by AI-driven workflows; defend the numbers. Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, Proofjump. Cut the stack by at least 25% on cost or tool count in the first 18 months against measurable value. Evaluate, onboard, and retire vendors. You hold final sign-off on Martech investment. Provide enablement to marketing and sales users in collaboration with the department leaders Hire, develop, and retain a team of marketing engineers and operations specialists. Define roles, set standards, and create a culture of measurement and continuous improvement. Partner with Product and Engineering leadership to align shared infrastructure and tooling. What You Will Bring: 12+ years in B2B SaaS marketing, with at least 4 years in a senior leadership role owning technology and operations. Proven track record shipping