VP, Growth & Media at AutoNation in AutoNation Headquarters

Job description

The Vice President of Growth and Media owns AutoNation’s paid demand strategy and enterprise media investment across the full customer journey. This executive leads performance marketing, market investment, and growth planning for New, Used, We Buy Your Car, and After-Sales, with direct accountability for delivering qualified opportunity volume and at an efficient cost per sale/purchase. The role connects national scale with regional, market, and store priorities and partners closely with business line leaders, Field Marketing, Brand, Customer Relationship Management, Digital Product, Analytics, Finance, Operations, original equipment manufacturers, and agency partners to drive measurable growth, market share, and investment efficiency. 1. Enterprise Growth and Media Strategy • Set the enterprise growth and full-funnel media strategy to generate qualified demand, improve market share, support profitable sales, and strengthen customer retention. • Lead annual, quarterly, and monthly media planning across national, regional, market, and store levels, balancing enterprise scale with local relevance and original equipment manufacturer requirements. • Allocate investment across brand and performance channels using business objectives, market opportunity, inventory, customer demand, and marginal-return insights. • Create clear decision frameworks for channel mix, audience strategy, geographic prioritization, pacing, optimization, and test-and-learn activity. • Own the enterprise plan for paid demand and communicate expected opportunity volume, efficiency, and sales contribution by line of business. 2. Line of Business Growth Plans • Lead growth and media plans for New, Used, We Buy Your Car, and After-Sales, translating revenue, share, inventory, margin, and customer objectives into actionable demand plans. • Partner with each line of business to define target audiences, offers, messaging, media roles, customer journeys, and performance expectations. • Identify enterprise and cross-line-of-business opportunities that increase customer lifetime value and position AutoNation as the preferred partner across the full automotive ownership journey. • Bring competitive, customer, market, and performance insights forward to shape business decisions and near-term actions. 3. Performance Marketing and Demand Deliver y • Lead performance marketing across paid search, paid social, video, display, programmatic, audio, and other demand channels, ensuring investment is aligned to the highest-value opportunities. • Establish performance goals, measurement standards, reporting cadences, and clear accountability across channels and lines of business. • Own marketing performance against committed opportunity volume and cost per sale, and initiate corrective action when performance is off plan. • Evaluate opportunity quality, conversion, sales, market share, cost per opportunity, cost per sale, incremental lift, and return on investment to determine where action is required. • Partner with Analytics and Finance to advance attribution, incrementality testing, forecasting, audience measurement, and investment governance. • Lead regular performance reviews and translate insights into specific actions while managing major platform and budget changes with appropriate testing discipline. 4. Market Investment and Field Partnership • Own the framework for allocating and recalibrating media investment across regions, markets, and stores based on demand, competitive position, inventory, performance, and growth opportunity. • Partner with Field Marketing, regional and market leaders, and stores to connect enterprise strategy with local business conditions and sales priorities. • Develop a scalable enterprise, regional, market, and store media model that improves efficiency while maintaining meaningful local support. • Create transparent market- and store-level investment views, performance diagnostics, and recalibration processes that distinguish marketing opport