VP, Global Affiliate Marketing & Live Commerce at SharkNinja in London

Job description

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. As part of our team, you’ll embrace a mindset that sets SharkNinja apart: Relentless Drive for Edge: Always seeking insights and innovations that give us a unique advantage. Insatiable Impatience for Action: Acting boldly and iterating quickly to keep momentum alive. Deep-Seated Confidence: Tackling challenges head-on with trust in your ability to solve them. Genuine Belief in the Journey: Committing to SharkNinja’s approach, even when it’s unconventional. What You’ll Do As VP, Global Affiliate Marketing & Live Commerce, you will lead the global affiliate and live commerce demand engine for Shark and Ninja — an affiliate community and a live commerce operation that together scale toward $1B in attributed demand. You will lead teams across our markets, own the program and the technology beneath it, and set the standard for how affiliate creator-led and live commerce is run at global scale. Keep Building the Affiliate Community Others Try to Copy Our affiliate community is world-class today. Your job is to keep it there as the space matures and competition for the best affiliates intensifies. Deepen and extend it: sourcing and vetting, seeding and sampling operations, activation-to-first-sale velocity, tiering and progression, and the retention of affiliates who prove they can move product. Build category expertise into the organization so that a creator selling a robot vacuum is briefed differently from one selling an outdoor pizza oven — the demo, the objection, and the buying moment are not the same. Treat commission architecture, incentive design, and content velocity as levers to be modeled and tuned rather than defaults to be inherited. Advance the SharkNinja Affiliate Program and the Technology Beneath It Take a program that is already producing and sharpen it end to end — tiers, economics, incentives, rules of engagement, and creator experience. Partner with our Product team to specify and build the technology that scales it: creator CRM and discovery, the asset and briefing library, content deployment, link generation and deep linking, cross-platform attribution, payout operations, and the clipping infrastructure that turns a single livestream or hero demo into a high volume of shoppable placements. The measure of success is a program that is difficult to replicate and harder to leave. Elevate Our Highest-Performing Affiliates into Long-Term Brand Advocates Our top affiliates are already among the most effective advocates the brand has. Evolve how we recognize, develop, and support them — early access to product and roadmap, co-created content and collections, meaningful commercial terms, and ge