Vice President, Sales, Los Angeles at Outfront Media

Job description

WHO WE ARE OUTFRONT Media is one of the largest out-of-home (OOH) media companies in the United States, connecting brands with audiences in real life (IRL) through premium billboard, transit, digital, and place-based media. Embedded in the fabric of the cities and communities we serve, OUTFRONT is helping shape the future of IRL media through creativity, technology, data, and measurable solutions. Our portfolio includes some of the most visible and valuable media assets in the country, from iconic static displays and premium transit environments to an expanding digital network and advanced advertising capabilities. Los Angeles is one of OUTFRONT's largest and most strategically important markets. It is also one of the world's most influential centers of entertainment, culture, technology, sports and commerce, creating a significant opportunity to connect brands with audiences at scale while continuing to evolve how IRL is planned, bought and measured. OUTFRONT Media is committed to creating a diverse & inclusive work environment and strives to find people who will help us continue in this ongoing mission. We encourage growth through diversity of thought & perspective to improve how we connect with each other as well as with our brands & markets in the IRL environment. OUTFRONT offers: OUTFRONT stock ( NYSE:OUT ) awarded annually. Employee Resource Groups, including those for women, LGTBQIA+, AAPI and more. Paid volunteer hours to aid in our commitment to serving our communities and beyond. Comprehensive benefits including employer-contributed medical, dental, and vision plans, HSA and FSA, Adoption Reimbursement Program, Commuter benefits, pet benefits, health advocate services, Employer-matched 401(k) and Roth 401(k) plans, and an Employee Education Assistance Program We are OUTFRONT, in name and nature. Come join us. THE OPPORTUNITY OUTFRONT is seeking an exceptional commercial leader to lead our Los Angeles sales organization and drive the next chapter of growth in this critical market. The Vice President, Sales will have responsibility for revenue growth, sales strategy, customer development, talent and execution across the Los Angeles market. This leader will maximize the value and growth of OUTFRONT's core IRL portfolio while accelerating our digital, data-driven and integrated media capabilities. This role requires a leader who can both deliver today's business and build for what's next. The successful candidate will bring a sophisticated understanding of the modern advertising ecosystem and the ability to compete for a broader share of clients' media investments. They will be equally comfortable discussing the value of iconic physical media with a CMO and engaging agency and digital leaders around audiences, programmatic activation, measurement, attribution and integrated media strategy. This leader will set a high commercial standard, develop exceptional talent and create a customer-led sales culture defined by accountability, innovation and growth. KEY RESPONSIBILITIES Lead and Develop a High-Performing Sales Organization Lead, coach and develop a high-performing team of sales professionals with clear expectations, consistent feedback and strong accountability. Build a consultative selling culture focused on understanding clients' businesses, marketing objectives and audiences and developing solutions that leverage OUTFRONT's full portfolio. Develop sellers who can move conversations beyond inventory and availability to audiences, insights, creative solutions, business outcomes and ROI. Raise the team's digital fluency across digital IRL, programmatic, audience targeting, dynamic creative, measurement and integrated media. Attract, develop and retain exceptional sales talent while building a strong pipeline of future leaders. Establish a rigorous operating cadence around pipeline development, forecasting, account planning, new-business activity and performance. Drive the Los Angeles Growth Strategy Develop and execut