Vice President of Revenue Marketing at Creator IQ in Los Angeles, CA

Job description

CreatorIQ is the operating system for creator-led growth trusted by more than 1,300 global brands and agencies. We’re on a mission to make businesses more human, and humans more impactful. We operate by our values — be intentional, pursue excellence every day, embrace the journey together, and be a good human — every day. CreatorIQ has earned the title of best companies to work for in multiple programs, including BuiltIn LA and NY. It’s been named a Fastest-Growing Company in North America on the Deloitte Technology Fast 500™ for four years, was named a leader in IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises in 2025, was named a Leader by The Forrester New Wave™: Influencer Marketing Solutions, and has been consistently recognized by G2 as a Leader, and is rated 5 stars on Influencer MarketingHub. We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation, and adapt to individual work styles. We're seeking passionate, innovative minds to join our journey. Be a part of our dynamic team and let's transform the industry together! Vice President of Revenue Marketing CreatorIQ is seeking a visionary Vice President of Revenue Marketing to design, scale, and own our pipeline generation engine. This senior leader will be accountable for driving measurable revenue impact through orchestrated account-based marketing (ABM), enterprise demand generation, digital acquisition, and field marketing programs. This role will oversee pipeline generation and growth across all segments (enterprise, mid-market), solutions, regions and channels. In this role, you will serve as a peer to Sales and Partner leadership, owning strategy, execution, and measurement for all account-based and enterprise pipeline activities. You will lead and grow a team of marketers, partner with our Chief Sales Officer and Chief Marketing Officer on go-to-market strategy, and be a visible voice in executive-level discussions around pipeline performance and growth. In this role, you’ll get to: • Enterprise Pipeline Ownership • Own enterprise pipeline contribution targets, ensuring 3–4X coverage vs. revenue goals. • Design and allocate budgets across ABM, sponsored events, outbound orchestration, and partner co-marketing. • ABM & Field Marketing Leadership • Build and lead a high-performing ABM and enterprise field marketing team. • Drive multi-threaded engagement across buying committees at top enterprise accounts. • Partner with Sales to execute Joint Execution Plans (JEPs) for target accounts. • Cross-Functional Partnership • Operate as a peer to Sales VPs and CSO; drive alignment between Sales, Marketing, and Partners. • Collaborate with Product Marketing on C-level narratives (CFO, CMO, CEO-focused content). • Partner with Ecosystem and Partner leaders on joint GTM campaigns and referral pipeline. • Executive Influence & Reporting • Present pipeline performance, trends, and forecasts to the Executive Leadership Team. • Define KPIs for pipeline contribution, conversion rates, and win-rate improvements. • Champion pipeline measurement models that recognize sourced and influenced revenue. • Thought Leadership • Elevate CreatorIQ’s market position through enterprise events, thought leadership, and executive forums. • Drive the creation of owned IP (trend reports, benchmarks, ROI indices) that resonate with senior decision-makers. Who you are and what you’ll need for this position : • 7–10+ years in B2B enterprise demand generation, with 7-10 years in ABM or field marketing leadership. • Track record of building ABM programs at scale (1:1, 1:few, 1:many) that influenced enterprise pipeline and revenue. • Deep understanding of enterprise buying committees and long, complex SaaS sales cycles. • Proven experience running a named-account program with sales (AEs/SDRs) and measurable pipeline impact. • Hands-on experience with ABM platforms (6sense, Demandbase, TOFU), marketing autom