Vice President of Product Marketing at Creator IQ in Los Angeles, CA

Job description

CreatorIQ is the operating system for creator-led growth trusted by more than 1,300 global brands and agencies. We’re on a mission to make businesses more human, and humans more impactful. We operate by our values — be intentional, pursue excellence every day, embrace the journey together, and be a good human — every day. CreatorIQ has earned the title of best companies to work for in multiple programs, including BuiltIn LA and NY. It’s been named a Fastest-Growing Company in North America on the Deloitte Technology Fast 500™ for four years, was named a leader in IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises in 2025, was named a Leader by The Forrester New Wave™: Influencer Marketing Solutions, and has been consistently recognized by G2 as a Leader, and is rated 5 stars on Influencer MarketingHub. We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation, and adapt to individual work styles. We're seeking passionate, innovative minds to join our journey. Be a part of our dynamic team and let's transform the industry together! Vice President of Product Marketing We are looking for a strategic and execution-oriented Vice President of Product Marketing to lead CreatorIQ’s Product Marketing function as we enter the next phase of our growth. Reporting to the CMO, this leader will own how CreatorIQ brings its platform, products, data, and AI capabilities to market — shaping positioning and messaging, go-to-market strategy, launches, market and competitive intelligence, and sales enablement. As CreatorIQ evolves from a category-leading enterprise platform toward an AI-native operating system and intelligence infrastructure for creator-led growth, this role will translate that evolution into clear market value, differentiated narratives, and coordinated execution across Product, Sales, Customer Success, Revenue Marketing, Brand Marketing, and the broader business. In this role, you’ll get to: • Lead the full Product Marketing function, setting strategy, priorities, operating cadence, and performance expectations while developing a high-performing organization that includes Director- and Manager-level leaders. • Define and evolve CreatorIQ’s product positioning, messaging, and value propositions across the platform, ensuring our story clearly communicates the value of our products, data, intelligence, and emerging AI-native capabilities to enterprise buyers. • Own go-to-market strategy for major product launches and strategic initiatives, partnering closely with Product, Sales, Customer Success, Revenue Marketing, and Brand Marketing to drive awareness, adoption, pipeline impact, expansion, and customer value. • Translate complex product, data, infrastructure, and AI capabilities into compelling business narratives that resonate with executive buyers, practitioners, analysts, partners, and customers. • Build a rigorous market and competitive intelligence capability that combines customer insight, buyer research, competitive analysis, win/loss learnings, and market trends to inform product strategy, positioning, and commercial decisions. • Strengthen sales enablement by ensuring revenue teams have clear, differentiated messaging, persona and buying-committee insights, competitive guidance, launch materials, and other tools that help them navigate complex enterprise sales cycles and improve win rates. • Partner with the CMO and peer VPs across Revenue Marketing and Brand Marketing to create an integrated marketing strategy in which product narrative, category leadership, demand creation, and brand expression reinforce one another. • Establish Product Marketing as a strategic bridge between the market and CreatorIQ’s Product organization, bringing customer, prospect, competitive, and market insight into roadmap discussions while ensuring product capabilities translate into clear customer value. • Create scalable systems, processes, and stan