Vice President, Marketing at RxSight in Aliso Viejo, CA

Job description

Description RxSight® is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery. The company’s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve optimized results for every unique eye. OVERVIEW: The VP of Marketing is the most senior executive responsible for shaping and executing RxSight’s marketing vision, brand strategy, and commercial impact. This role leads professional (HCP), consumer, digital, and market development marketing for the Light Adjustable Lens (LAL) platform, driving surgeon adoption, optometrist engagement, practice integration, patient demand, and same-store utilization across the U.S. The ideal candidate is a senior pharma or medtech marketing executive, ideally with ophthalmic, aesthetics, or premium brand experience, who combines sophisticated professional marketing capabilities with consumer demand generation, disciplined resource management, and bold creative thinking. Requirements ESSENTIAL DUTIES AND RESPONSIBILITIES: Commercial Strategy and Brand Leadership Develop and lead overall marketing strategy across brand, product, professional, consumer, and market development. Define differentiated LAL positioning, messaging, and creative platforms, tailored to surgeons, optometrists, practices, and patients. Align Marketing, Sales, Clinical, Professional Education, and Commercial Operations around integrated go-to-market plans and measurable adoption goals. Maintain consistent brand identity and coordinated messaging across all customer and patient touchpoints. Professional Marketing & HCP Strategy Own the professional marketing strategy to accelerate surgeon adoption, increase LAL utilization within existing accounts, and support integration into routine cataract practice workflows. Develop actionable surgeon and practice segmentation, targeting, HCP value propositions, and tailored messaging based on adoption stage, practice opportunity, and barriers to utilization. Build optometrist (OD) marketing strategies that strengthen referral relationships, support OD–surgeon co-management, and expand awareness and consideration of LAL among referring eye care professionals. Lead professional brand campaigns, field-ready selling tools, clinical-commercial content, product communications, objection-handling resources, and account activation programs in partnership with Sales and Clinical. Design practice-development and co-marketing programs that help practices educate patients, improve premium IOL consultations and conversion, and drive sustainable same-store LAL growth. Develop differentiated initiatives for newly adopting, underutilizing, and high-performing accounts, with clear activation milestones and measurable utilization outcomes. Shape congress and society marketing, professional communications, advisory boards, KOL engagement, and peer-to-peer advocacy in close coordination with Clinical and Professional Education, respecting appropriate functional and compliance boundaries. Translate clinical evidence, surgeon experience, and customer insights into compelling, accurate, compliant professional messaging and tools. Partner with Professional Education to align education priorities and marketing activation while preserving clear ownership of clinical training and educational content. Establish HCP marketing KPIs including surgeon activation, repeat utilization, OD referral engagement, account penetration, program participation, and practice-level conversion. Consumer & Digital Marketing Lead direct-to-consumer and direct-to-patient marketing, including brand campaigns, patient outreach, influencer and celebrity partnerships, and ROI-driven media programs. Direct digital strategy across paid media, SEO/SEM, CRM, marketing automation, social engagement, and measurable lead