Vice President, Marketing at Doxel in San Francisco, CA

Job description

Construction is the second-largest industry in the world—nearly 4x the size of SaaS—yet it still operates without the automated feedback loops that modern software teams rely on. Without real-time observability, issues are detected too late, contributing to over $3 Trillion in annual global waste. Doxel brings computer vision and AI to construction, giving teams real-time visibility into progress, risk, and execution. From hospitals to data centers, and from field leaders to executive teams, Doxel is used every day to support better decisions and faster delivery. Our platform is trusted by industry leaders including Shell, Genentech, HCA Healthcare, Kaiser, Turner, and Layton. Doxel’s automated progress tracking solution keeps teams aligned with hard facts that leave no ambiguity on where the project is today, where it will be tomorrow and what decisions need to be made to land it on schedule and on budget. This enables our customers to deliver projects, on average, 11% ahead of schedule with up to 16% savings on monthly cash flow. Backed by Insight Partners and Andreessen Horowitz and with a rapidly growing team of engineers, scientists, construction veterans, and Enterprise go-to-market teams, we're driven to help our customers win. Join us as we continue our journey to transform the $15T Construction Industry! The Role You'll design the people systems and processes our company scales and thrives on: how we level and pay, how we onboard, how we grow and promote, and how we manage performance. The raw material is strong — a high-talent team, support for modern tooling, and leaders who care about performance as much as you do. You default to AI-forward thinking — using modern tools to make People processes faster, sharper, and more scalable, not just to keep up with them. This is a builder's seat, not a maintenance role. You'll report directly to our CEO, with the mandate and autonomy to shape how Doxel hires, develops, and retains talent as we scale — and the trust to build it right the first time. Your Day To Day • Category Leadership: Define, name, and lead the category Doxel is creating at the intersection of AI and construction • Strategic Leadership: Define and execute the overarching marketing strategy for Doxel, ensuring alignment with company goals and category-creation objectives • Product Marketing Expertise: Own positioning, differentiation, persona messaging, and customer narrative — making Doxel's story simple, credible, and commercially useful. Partner with sales so every deck, pricing conversation, proposal, and executive narrative reflects cohesive, differentiated messaging — updated in real time as the market shifts • Corporate Marketing & Thought Leadership: Own category narrative, brand, and market-level storytelling; establish Doxel as a thought leader on operational insight, AI adoption, and construction industry change through original content and points of view • Demand Generation & Field Marketing: Support teams across both — directing demand gen toward a concentrated, high-value ICP (e.g., ENR 400 contractors, major owners) through account-based, sales-aligned programs, and building field marketing motions (executive dinners, regional forums, user conferences etc.) that turn customers into visible proof points and industry heroes • Team Leadership & Coaching: Recruit, coach, and lead a lean but senior team across product marketing, corporate marketing, demand generation, and field marketing — developing the people on the team and fostering a culture of ownership and strong execution • Cross-Functional Collaboration: Serve as a strategic partner to product, sales, and the executive team, influencing roadmap and narrative decisions and driving pipeline and revenue growth What Success Looks Like In the first 6–12 months: • A sharpened Doxel narrative and category strategy • Clear product positioning across AI, construction, owner, and GC audiences • Cohesive sales messaging across decks, proposals, prici