Vice President, Commercial Planning at Crunchyroll in Los Angeles, CA

Job description

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role Crunchyroll is seeking an experienced and dynamic Vice President, Commercial Planning, to join the Chief Strategy Officer organization. This role will be instrumental in translating Crunchyroll’s membership value proposition into the commercial architecture that makes membership compelling and economically sustainable. The Vice President, Commercial Planning, will be accountable for the commercial architecture of Crunchyroll membership, including SVOD pricing, membership tier structure, tier-level benefits and discounts, and the Promotion Rulebook for the membership flywheel. This leader will develop the streaming commercial plan and partner with Revenue Operations and individual spoke owners so the plan can be executed consistently within the guardrails established by Commercial Planning. Reporting to the Chief Strategy Officer, this role will build and lead the Commercial Planning function, establish clear operating interfaces and decision rights, and use authoritative performance data and relevant analysis to inform pricing, tier, benefit, discount, and promotion decisions. The ideal candidate will bring deep experience in commercial strategy, pricing, monetization, subscription or membership economics, and leading complex cross-functional work. Key Responsibilities Translate the Membership Strategy value proposition into a practical commercial architecture of prices, tiers, benefits, discounts, and promotions. Set SVOD pricing and design the membership tier structure, including what each tier costs and includes from the Crunchyroll flywheel. Define the benefits, value, and discounts each flywheel spoke must offer members at each tier. Establish tier-level discount and benefit architecture, including the guardrails within which flywheel spokes must offer members at each subscription tier. Lead scenario planning associated with pricing, tier, and membership decisions. Own and maintain the Promotion Rulebook for the entire membership, covering SVOD and all flywheel spokes. Develop the streaming commercial plan and hand the plan and promotion rules to Revenue Operations for execution. Use authoritative performance data from Data & Insights teams and relevant analysis to inform commercial decisions and evaluate implications for member value, growth, retention, and lifetime value. Establish clear commercial assumptions, decision criteria, and performance reviews so leadership can understand the implications and trade-offs of major commercial choices. Build, lead, and develop the Commercial Planning function, establishing clear roles, operating rhythms, analytical standards, and cross-functional interfaces. Monitor commercial assumptions, member value, growth potential, and lifetime-value implications as the commercial architecture evolves. About You 15+ years of progressive experience in commercial strategy, pricing, monetization, subscription or membership strategy, revenue strategy, growth strategy, or a closely related discipline within a complex B2C or recurring revenue environment such as subscription, streaming, media, entertainment, gaming, ecommerce, SaaS, or consumer technology. Proven experience translating a customer or member value proposition into pricing, packaging, tiering, promotion, benefit, or other commercial architecture and leading decisions that balance growth, conversion, retention, customer or member value, lifetime value, and business economics. Fluency with commercial analytics and financial concepts such as pric