UCANZ Membership Value, Senior Manager at Crunchyroll in Los Angeles, CA

Job description

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! UCANZ Membership Value, Senior Manager POSITION PREMISE The UCANZ Membership Value, Senior Manager, supports regional go-to-market strategy and marketing execution for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value businesses. Working in close partnership with global commercial centers, regional marketing leads and cross-functional teams, this role translates global strategies and objectives into locally relevant plans, briefs, activation calendars and campaign deliverables. The role coordinates assigned workstreams across available regional channels—including O&O, lifecycle, social, PR, partnerships, events and paid media—to support business goals while ensuring each program strengthens the broader Crunchyroll membership proposition. Success means delivering high-quality, timely, and measurable regional marketing programs that give fans more reasons to join, engage, stay and deepen their relationship with Crunchyroll. KEY AREAS OF RESPONSIBILITY REGIONAL MEMBERSHIP VALUE & GTM EXECUTION Support the development and execution of regional go-to-market plans for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value propositions. Translate global commercial strategies into regional briefs, A/B tests, priorities, activation calendars, audience plans and campaign deliverables. Serve as a key regional point of contact for global commercial centers, helping ensure priorities are clearly understood and delivered in the region. Coordinate assigned workstreams across O&O, lifecycle, social, PR, partnerships, events and paid media, managing timelines, dependencies, approvals and handoffs. Identify opportunities to connect related businesses and campaigns into a more cohesive regional Crunchyroll membership experience. Track campaign and business performance, prepare reporting and recommend optimizations against acquisition, engagement, retention, revenue and membership-value goals. REGIONAL GAMES VAULT MARKETING Manage regional GTM and marketing execution for Games Vault in partnership with the global Games commercial center. Support discovery, trial and engagement through O&O, lifecycle, social, paid media, partnerships, events and other regional channels. Develop locally relevant campaigns connecting Games Vault titles with anime fandoms, franchises and cultural moments. Support awareness and utilization of Games Vault as a meaningful membership benefit. Maintain reporting on adoption, engagement and membership impact, and recommend optimization opportunities. REGIONAL ECOMMERCE MARKETING Lead execution of regional go-to-market and marketing plans for Crunchyroll Ecommerce in partnership with the global ecommerce team and relevant regional and enterprise partners. Help translate the Store’s evolving mission into a locally relevant membership-value proposition: a premium, curated, members-first destination for exclusive anime merchandise, limited drops and distinctive fandom experiences. Develop campaign briefs and channel plans that build demand for exclusive product drops and curated collections through IP-led storytelling connected to anime, characters and fan communities. Support Ecommerce positioning as a meaningful Mega and Ultimate membership benefit, including targeted awareness and upgrade activity for eligible Fan audiences. Coordinate integrated launch, drop and ongoing marketing activity across O&O, lifecycle, social, editorial, PR, influencers, partnerships, events,