Trade Sales Planning Manager at Red Bull in Toronto, ON

Job description

OWN THE NATIONAL TRADE SALES OUTLOOK & FORECAST Own the total Canada Trade Sales forecast across Off Premise and On Premise, establishing one consolidated national outlook across Channel, Banner, Account and SKU. Set the strategic direction, methodology and standards for Trade Sales forecasting, ensuring assumptions reflect current performance, commercial strategies and future business drivers. Lead the development and alignment of the national forecast, combining Sales inputs with independent analysis, statistical forecasting, customer trends, distribution, inventory and SKU performance. Challenge assumptions and identify emerging risks, opportunities and changes in business trajectory to ensure the forecast represents the most accurate forward-looking view of the business. Own forecast accuracy and continually evolve forecasting methodologies, analytics and processes to strengthen planning capabilities across RBCA.   LEAD TRADE SALES INSIGHTS & BUSINESS DIRECTION Own the Trade Sales performance narrative, connecting actual results with forward-looking expectations and translating complex data into clear business insights. Identify the key drivers behind performance across Channels, Banners, Accounts and SKUs, providing leadership with a clear view of what is changing, why it is changing and the implications for the business. Proactively identify material risks and opportunities and recommend actions to improve business performance, forecast accuracy and future outcomes. Lead scenario and sensitivity analysis to evaluate potential business outcomes and enable proactive decision-making. Connect Trade Sales, Consumer Scan Sales, distribution, inventory and commercial strategies to provide a holistic view of current and future performance.   OWN NATIONAL PLANNING & FORMAL TRADE SALES SUBMISSIONS Hold full ownership and accountability for the total Canada Trade Sales volume submission through monthly IBP/LE, FRE/SRE and Business Planning cycles. Lead the national S&OP consensus forecasting process, driving cross-functional alignment on assumptions, forecast direction, risks and opportunities. Ensure Sales, Finance, Operations, Distribution and Marketing are aligned behind one national Trade Sales outlook prior to formal submissions. Own Trade Sales planning and submissions within CPM, ensuring forecast assumptions are accurately reflected across SKU, Channel and monthly planning horizons. Drive alignment between Trade Sales planning, financial expectations, inventory requirements and broader RBCA business plans.   LEAD SKU, PORTFOLIO & INNOVATION PLANNING Own the SKU-level Trade Sales outlook for total Canada, ensuring accurate projections for existing products, innovation, LTOs and portfolio transitions. Lead Trade Sales volume planning for new product launches and PRDB submissions, aligning assumptions across Sales, Marketing, Distribution, Finance and Operations Evaluate SKU performance using Trade Sales, Consumer Scan Sales, distribution and inventory trends to proactively recommend changes to future projections. Partner with Operations and Distribution to align future demand with inventory availability and identify potential supply, excess inventory or allocation risks. Lead scenario planning for innovation and portfolio changes, ensuring volume recommendations are grounded in commercial strategy, distribution assumptions and expected consumer demand.   DRIVE EXECUTIVE & GLOBAL LEADERSHIP ALIGNMENT Represent Canada’s Trade Sales outlook with local and global leadership, presenting performance, forecast direction, key assumptions, risks, opportunities and recommended actions. Lead senior-level Trade Sales planning discussions, bringing a clear point of view and influencing alignment on forecast direction and key business decisions. Ensure leadership has a clear understanding of changes to the forecast, the underlying business drivers and the implications for near- and long-term performance. Provide clear r