TikTok Shop Lead - Color Wow at L'Oréal in London

Job description

TIKTOK SHOP LEAD Color Wow is seeking a commercially driven and digitally native TikTok Shop Lead to define and deliver the brand’s TikTok Shop strategy. Sitting at the intersection of social commerce, content, creators, media and operations, you will unlock sustainable growth on one of beauty’s most dynamic discovery platforms, driving retail sales, market share, brand relevance and profitable performance. A DAY IN THE LIFE You will own the TikTok Shop trading ecosystem end to end: from commercial planning, promotional strategy and P&L management, to media execution, seller operations, stock availability, fulfilment and platform optimisation. Combining sharp commercial judgement with deep platform expertise, you will turn fast-moving trends, content signals and performance data into clear actions that accelerate conversion and maximise ROI. A critical part of the role will be building a strong content-to-commerce engine in partnership with the Content and Advocacy & Influence teams using real-time organic, creator and affiliate performance to identify winning content, amplify it through paid media, and feed commercial learnings back into future content and creator strategy. T ikTok Shop Strategy & Commercial Growth: Define and implement the TikTok Shop strategy, aligned to Color Wow’s wider business, brand and social commerce ambitions. Drive growth in retail sales, market share, conversion and brand image through a clear trading, content, media and promotional roadmap. P&L, Forecasting & Budget Ownership: Own and optimise the TikTok Shop P&L in partnership with the finance team. Lead forecasting, budget management and spend tracking across trading, affiliate and media investment, ensuring activity is commercially accountable and delivers maximum ROI. Media Strategy & Execution: Own the TikTok Shop paid media and GMV growth strategy, translating commercial targets into clear investment, ROAS and GMV plans. Lead strategy and optimisation across GMV Max and relevant TikTok Shop media products, determining where investment should be deployed across products, creator content, audiences and trading moments to maximise incremental and profitable GMV. Monitor performance daily, identifying opportunities to scale winning content and products, improve media efficiency and respond rapidly to changes in ROAS, conversion and sales velocity. Trading, Promotions & Campaign Execution: Build and communicate the TikTok Shop trading calendar, including promotional plans, key retail moments, launches and always-on activity. Lead campaign execution and AON reporting, ensuring content, creators, media and promotional activity work together to deliver maximum impact. Shop Operations & Supply Chain Management: Manage the TikTok Shop Seller and Affiliate Centres alongside fulfilment partners. Oversee product set-up, product information flows, stock availability and operational readiness, working closely with Supply Chain to ensure a seamless customer experience. Creator Commerce & Affiliate Performance: Partner closely with Content and Advocacy & Influence teams to translate creator and affiliate activity into commercial growth. Own the commercial performance lens, identifying the creators, products and content driving GMV and conversion and using these insights to inform affiliate priorities, commission strategies and paid amplification. Content Selection, Measurement & Testing: Identify high-performing organic and affiliate content for media investment and feed performance learnings back into creator and content planning. Partner closely with Content and Advocacy teams to build a continuous testing and performance loop. Establish robust metrics for content, amplification, and affiliate impact, translating insights and test results directly into future creator strategies and content planning with the Head of Content. Performance Analytics & Reporting: Monitor TikTok Shop, media, affiliate and content performance, delivering deep analysis across sal