Talent Acquisition Brand Specialist at Franciscan Health in Work From Home

Job description

Work From Home Work From Home Work From Home, Indiana 46544 The Talent Acquisition Brand Specialist develops and executes talent attraction and employment branding strategies that strengthen the organization’s ability to attract qualified coworkers, Advanced Practice Providers (APPs), and physicians, while building sustainable talent pipelines for current and future workforce needs. This role creates, coordinates, and optimizes recruitment-focused content, campaigns, digital outreach, and candidate engagement initiatives that communicate the organization’s employment value proposition, culture, and career opportunities across diverse workforce populations. The Talent Acquisition Brand Specialist reports to Talent Acquisition, with a dotted-line relationship to Provider Recruitment, ensuring talent attraction strategies support both organizational workforce recruitment and provider recruitment priorities. Working collaboratively with Marketing and Communications, Talent Acquisition, Provider Recruitment, and other key stakeholders, the Specialist ensures recruitment marketing efforts are targeted, consistent, measurable, and aligned with organizational brand standards. The Specialist uses recruitment data, labor market intelligence, sourcing trends, candidate engagement metrics, and campaign performance measures to evaluate effectiveness, identify opportunities, and continuously improve talent attraction strategies. WHO WE ARE Franciscan Health is a leading healthcare organization dedicated to providing exceptional patient care and promoting health and wellness in our community. Our mission is to ensure that every patient receives the highest quality of care through innovation, compassion, and excellence. With 11 ministries and access points across Indiana, Franciscan Health is one of the largest Catholic health care systems in the Midwest. Franciscan Health takes pride in hiring coworkers who provide compassionate, comprehensive care for our patients and the communities we serve. WHAT YOU CAN EXPECT Develops and executes employment branding and talent attraction strategies supporting recruitment of coworkers, providers, and physicians across the organization. Identifies opportunities to strengthen awareness of the organization as an employer and practice destination and differentiate its employment and professional opportunities within competitive labor markets. Plans, develops, coordinates, and executes targeted recruitment campaigns for priority positions, specialties, locations, and talent segments, including coworker and provider/physician recruitment. Determines appropriate messaging, channels, audiences, and outreach approaches in partnership with Talent Acquisition and Provider Recruitment. Recruitment Content and Digital Engagement – Develops and maintains recruitment-focused content for career sites, provider recruitment channels, social media, digital advertising, email campaigns, recruitment materials, and other candidate-facing platforms. Ensures content accurately represents employment and practice opportunities, organizational culture, and the employment value proposition while adhering to established organizational brand standards Partners with Talent Acquisition, Provider Recruitment, HR leaders, and operational and clinical leaders to understand hiring challenges, workforce priorities, hard-to-fill positions and specialties, and emerging talent needs. Translates those needs into targeted talent attraction and candidate engagement approaches. Tracks and evaluates talent attraction activities across coworker and provider/physician recruitment using measures such as candidate traffic, engagement, applicant or prospect conversion, source effectiveness, campaign performance, and other recruitment metrics. Uses findings to recommend adjustments and improve the effectiveness and return on talent attraction investments. Employment Brand and External Partnerships – Supports employment brand presence through recruitment