Staff Growth Marketer at Abridge in SF Office

Job description

About Abridge Founded in 2018, Abridge is the first AI-native clinician intelligence platform organized around the patient, built for clinicians, and designed to help health systems coordinate the clinical, financial, and evidence-based decisions for every moment of care. Powered by purpose-built AI for healthcare, Abridge connects patients, providers, payers, and life sciences companies. This year, the platform will support more than 100 million patient-clinician conversations across more than 300 of the largest and most complex health systems in the U.S. With deep workflow integration, the Abridge clinician intelligence platform has been validated to support encounters in 28+ languages across specialties and care settings. Abridge is setting the industry standard for the responsible deployment of Al across health systems with continual and transparent Al evaluation. Clinical decision support references and cites gold-standard sources of evidence, and features like Linked Evidence map AI-generated documentation to source data, helping clinicians quickly trust and verify the output. Abridge was awarded Best in KLAS for Ambient AI in 2025 and 2026, in addition to other accolades, including TIME Best Inventions of 2024 and 2025, CNBC Disruptor 2025, and Fast Company’s Most Innovative Companies 2025. We are a growing team of practicing clinicians, AI scientists, PhDs, creatives, technologists, and engineers working together to transform healthcare. We have offices located in San Francisco, New York, and Pittsburgh. The Role We're hiring an experienced Growth Marketer to build and own our product-led growth motion: the engine that turns clinicians who hear about Abridge into clinicians who use it every day, and turns that usage into expansion. This is a senior individual contributor role with a heavy focus on PLG. You'll run point on all paid marketing (paid social, Google, programmatic, and OOH) and own the paid budget. You'll be the subject-matter expert for PLG across Marketing, setting direction for how we acquire, activate, and retain end users, partnering closely with Product, Data, and Sales to connect bottoms-up adoption to enterprise pipeline. You'll also be the go-to advisor for growth for the broader marketing team, coaching across enterprise demand, lifecycle, and expansion. We're looking for someone who can design the strategy, run the experiments, and raise the bar for everyone around them. What You’ll Do Define the PLG roadmap and connect it to every growth motion. Translate company goals into a prioritized plan for end-user acquisition, activation, engagement, and expansion, and align it with Product, Sales, and RevOps. Own the end-user funnel. Map the clinician journey from first touch to habitual use. Identify the biggest drop-offs and build programs that move them: onboarding, in-product prompts, lifecycle email, and referral loops. Run a high-velocity experimentation program. Set the hypothesis backlog, test design standards, and readout cadence. Ship tests across web, product surfaces, paid, and lifecycle, and scale what works. Own paid marketing and the paid budget. Run point on all paid activity across paid social, Google, programmatic, and OOH. Set channel mix and budget allocation, manage platform and agency partners, and work with Product Marketing, Creative, Events, and Sales to plan, launch, and optimize campaigns against adoption and pipeline targets. Connect bottoms-up adoption to enterprise pipeline. Partner with Sales and RevOps to define product-qualified signals, route them to the right teams, and show how usage drives expansion within health systems. Build the measurement foundation for PLG. In partnership with Data Science and GTM Tech, define activation and retention metrics, attribution for product-led paths, and the dashboards the team runs on. Pioneer new methods with AI. Build tools and workflows that speed up research, personalization, testing, and analysis, and coach the team to use them.