Sr Product Marketing Manager at Adobe

Job description

About Firefly 2D and 3D Object Compositing: Gen AI with Adobe Firefly makes object compositing at scale finally a reality. For any companies that produce physical products (e.g., board games, cosmetics, automobiles, computers), the need to display those products in various environments is evergreen. Usually that required taking the actual product and photographing it, in order for the product to show up correctly in the final image. Now, with object compositing from Firefly Services, these companies can not only produce 3D digital twins or take 2D product photography and seamlessly harmonize it into a setting/background of their choosing, they can do so at scale while getting all the aspects of shadows, lighting, reflections, etc. correct. Position Summary: We are seeking a dynamic, experienced, and strategic Product Marketing Manager to drive product strategy and go-to-market success for Firefly 2D and 3D Object Compositing. This role will be pivotal in driving the success of our innovative AI-powered solutions, ensuring they meet the needs of our enterprise customers and align with Adobe’s overall strategy. The area of object compositing is one of the most important ‘bets’ the business is making this year. What you’ll do Develop deep knowledge of the business and be the expert in market trends, competitive landscape, and market growth drivers Empower our sales team to progress deals, through enablement and hands-on coaching Compose compelling marketing collateral, including product messaging, case studies, whitepapers, and other materials that resonate with target audiences. Build and manage influential sales tools including value calculators, discovery guides, and data sheets Launch key product releases and drive adoption via sales, customer and partner activations Understand the competitive landscape and train sales to win against competitors Develop strategic plans, market positioning, and value propositions Be a powerful storyteller with expertise on customer empathy, motivations, and challenges Requirements BS/BA and 5+ years related work experience required, MBA a plus. Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysis Experience marketing world-class Software-as-a-Service products. Strong analytical, written, and verbal communication skills Experience presenting to large and small audiences both live and virtual Ability to work across organizational lines and influence peers and executives Comfortable in a fast paced, dynamic environment Highly skilled at critical decision-making Experience marketing and selling to both large enterprises and scaling a high volume/velocity software business a plus About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employ