Sr. Manager RGM Trade Promo (TPM/TPO) Lead at Mondelēz International in East Hanover, NJ

Job description

Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target. How you will contribute You will: Leads the development of the trade marketing part of the category annual plans (contract process) Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge: Category planning and delivering growth through category leadership Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets Business planning and how to maximize revenue growth Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view Analytical skills and business acumen Mondelēz is on an RGM transformation journey. Mondelēz operates globally through a decentralized model of 4 regions, with a working motto of “Local First, But Not Local Only”. Each market is at a different starting point in its RGM capability. The Global Product Owner, Trade Promo is an individual contributor role. It sets the global promo direction and leads the global deployment of TPO, together with TPM, with MDS. It works through Regional and Market RGM leaders to improve trade-investment productivity. In this global role, the candidate must be a: Master of: Functional Skills - trade promotion management and optimization in CPG: promo guardrails, incrementality, ROI and post-event evaluation, and how promo fits with price, pack and terms. Technical Knowledge - TPM and TPO tools, promo and elasticity analytics, and product ownership of RGM tools with MDS. Job Purpose Improve trade-investment productivity so that markets run fewer, better and more profitable promo events. Lead the global deployment of TPO, with TPM, as a global first for RGM AI, together with MDS and the flying team. Set the global promo standards and guardrails, and deploy them in partnership with Regional and Market RGM leaders. Responsibilities / Activities: (non-exhaustive) Global direction (strategic) Set the global promo direction: the role of promo by category and channel type, depth, frequency, mechanics and investment guardrails, and the thresholds above which a promo plan needs global review. Own the standard for incrementality, ROI, opportunity sizing and post-event evaluation, including the baseline method. It builds on the elasticity standard owned by Smart Pricing & Trade Terms, and post-event results feed TPO’s learning. Align promo with price and pack choices through the cross-lever review, and with