Sr Manager, Performance Marketing - Amazon at SharkNinja in Needham, MA

Job description

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Senior Marketing Manager – Amazon SharkNinja is looking for a Senior Marketing Manager to elevate our Amazon presence across driving measurable demand through best-in-class paid media, and building a best-in-class on-site experience through compelling content, strong SEO fundamentals, and a customer-first user experience. This role sits at the intersection of performance marketing and organic discoverability, and success requires deep ownership of both. You will partner cross-functionally with Brand, Creative, Demand Gen, Sales, and Analytics teams to ensure SharkNinja’s Amazon catalog is not only visible, but converting — through a cohesive strategy that spans paid media, organic search, and the full content experience customers encounter on every listing. Strategy & Planning Lead Amazon marketing planning across both paid demand generation (Sponsored Ads, DSP, social, video) and organic/content channels (SEO, A+ Content, Brand Store), ensuring both workstreams are aligned to campaign objectives and commercial goals. Develop integrated go-to-market plans that sequence paid investment with on-site content readiness — ensuring listings are optimized before and during high-investment periods. Own the keyword and search strategy across both paid (Sponsored Products/Brands) and organic ranking, bridging the two to maximize total share of voice. Partner with agency and platform representatives to stay ahead of Amazon’s evolving algorithm, ranking signals, and content formats (A+, Premium A+, Brand Story, video PDPs). Contribute to category-level SEO strategies informed by search trend data, competitive share of voice, and consumer behavior insights. Foster a culture of innovation, continuous testing, and cross-functional collaboration. Demand Generation & Paid Media Own strategy and execution of Amazon paid media including Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and streaming/video ad formats. Continuously optimize campaign performance through data-driven decisions, bid management, audience segmentation, and dayparting strategies. Manage significant paid media budgets with accountability for ROAS, new-to-brand acquisition, and incremental revenue targets. Leverage Amazon Marketing Cloud (AMC), Amazon Marketing Stream, and third-party platforms (Skai, Pacvue) to surface insights and improve efficiency. React quickly to in-market signals, inventory availability, promotional events, and competitive shifts to maximize impact of every media dollar. Explore off-Amazon demand channels (social, programmatic, retail media) to drive traffic and reinforce on-platform performance. On-Site Content, SEO & User Experience Lead the on-site content strategy across the SharkNinja Amazon catalog, including product titles, bullet points, descriptions, A+ Content, Brand Stores, and video assets. Develop and maintain a rigorous SEO framework: keyword research, indexing audits, search term optimization,