Sr. Growth Marketing Manager at Alkami Technology

Job description

Alkami is the digital sales and service platform provider for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action. Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). We’re building a culture where each Alkamist can perform to their highest potential, and we’re always on the lookout for the best and brightest minds. If you’re ready to experience the power of alchemy - transforming the ordinary into the extraordinary - come join one of the fastest growing SaaS companies in the U.S. As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title. Follow us on Glassdoor and LinkedIn ! The Sr Growth Marketing Manager is a fully qualified marketing professional responsible for independently designing, executing, and optimizing integrated demand generation programs that drive qualified pipeline and revenue growth. This role applies advanced expertise in digital marketing, account-based marketing, and marketing automation to manage multi-channel campaigns across the buyer lifecycle. Operating with significant autonomy, the Sr Growth Marketing Manager evaluates performance data, adapts strategies to improve outcomes, and partners closely with Sales, Product Marketing, and Revenue Operations to ensure alignment with go-to-market objectives. The impact of this role is measured by measurable contribution to pipeline, campaign performance, and marketing-sourced revenue.

 Essential Duties & Responsibilities ● Design and execute integrated demand generation campaigns across web, email, paid media, social, programmatic advertising, ABM platforms, and events to generate qualified pipeline ● Develop account-based marketing strategies aligned to target segments by defining personas, messaging, and channel mix ● Manage campaign timelines, budgets, and deliverables by coordinating with cross-functional stakeholders and external vendors ● Analyze campaign performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI to optimize program effectiveness ● Collaborate with Sales and SDR teams to align lead qualification criteria, nurture strategies, and campaign follow-up processes ● Develop audience segmentation and buyer personas based on data insights, market research, and sales feedback ● Leverage marketing automation platforms to build, test, and optimize nurture streams and scoring models ● Partner with Product Marketing to refine value propositions and ensure messaging consistency across campaigns ● Prepare and deliver performance reports to marketing and executive leadership summarizing impact, insights, and recommendations ● Test and iterate creative elements, offers, and channel strategies using structured experimentation methodologies ● Ensure accurate campaign tracking and attribution by maintaining data integrity within CRM and marketing systems ● Continuously evaluate emerging digital marketing trends, tools, and best practices to improve program performance Recommended Experience & Education Minimum Years of Experience 3–6 years of experience in demand generation within SaaS, financial technology, or marketing technology environments, demonstrating measurable impact on pipeline and revenue growth. Education Level Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience Knowledge, Skills, & Qualifications Required ● Proficiency with