Sr. Growth Marketing Associate (Contractor) at Acorns

Job description

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values. Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress Find a way - Never settle, no excuses, nothing is impossible. Just make it happen Be the owner - Drive with intensity and take total responsibility for the outcome. It's on you. Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands. Growth Marketing, Sr. Associate - New Channels | Acorns Acorns is hiring a Growth Marketing Sr. Associate to own new channel testing, starting with Snapchat. You will run each channel end to end, find and test the next ones, and drive user growth across Acorns and Acorns Early. You will report to the Senior Paid Acquisition Manager, who sets direction and leaves you room to run. You will work independently from the first week. We are a small team that moves fast, and we want someone who thrives in a scrappy, startup-like environment. You've built something from nothing before, whether that's launching a new acquisition channel, developing a growth strategy, or finding a way to drive meaningful results with limited resources. You're resourceful, comfortable with ambiguity, and know how to turn small experiments into scalable growth. You will make daily calls on budget, bids, and creative, and bring a point of view on where we should spend next. You will partner with Analytics, Creative, and channel reps to take a test from idea to scale. Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA. What You Will Do Channel Ownership & Execution Own testing across all new channels, starting with Snapchat, end to end: account setup, budget, tracking, launch, and optimization. Make the daily CPA and LTV:CAC calls: when to scale, when to hold, and when to kill a test. Build and run a testing roadmap for emerging channels we are not on yet. Every test has a plan, success criteria, and a kill threshold. Brief Creative on what each platform and audience responds to, and iterate on assets based on results. Bring tradeoffs, such as scale versus efficiency or a new channel versus a proven one, to the Senior Paid Acquisition Manager with your recommendation attached. Measurement & Reporting Pull and analyze your own performance data across platform dashboards, your MMP, and backend results, and reconcile the differences. Set tests up to succeed: clean design, tracking verified before launch, and a QA pass before any spend. Identify incrementality and lift study opportunities, work with Analytics on the test structure, and own launch and monitoring of each experiment. Report results with the decision attached: what we found and what we are doing about it. Keep a running record of test results, including the ones that failed, so each test shapes the next roadmap. Cross-Brand & Cross-Functional Collaboration Drive acquisition growth across Acorns and Acorns Early. Work closely with Analytics, Creative, and other marketing teammates to run experiments efficiently. We want someone who is easy to work with and makes the team around them better. Track where advertising is heading and bring us ideas for emerging channels unprompted, each with a hypothesis and a test plan. What You Will Bring 4-5+ years in performance mar