Sr. Executive Thought Leadership Lead at GuideWell

Job description

Job Summary: The Sr. Thought Leadership Lead is a senior practitioner and subject matter expert within GuideWell's Enterprise Communications function, responsible for leading a defined area of the organization's communications program with strategic depth, narrative discipline, and measurable impact. This role owns Executive Thought Leadership and is accountable for both the strategy and execution within that domain. The Sr. Thought Leadership Lead operates as a trusted advisor and functional leader, working across pillars of the Enterprise Communications function to ensure their area of ownership is fully integrated with the enterprise narrative, aligned to organizational priorities, and contributing to GuideWell's reputation, employee engagement, and stakeholder relationships. This role reports to the Sr. Director of Strategic Communications and Reputation and works in close partnership with communications colleagues, business leaders, and cross-functional partners. Essential Functions: Domain Ownership & Leadership : Serve as GuideWell's senior expert and owner for executive thought leadership, setting the strategy, maintaining standards, and ensuring the function delivers measurable outcomes in this area. Develop and maintain an annual plan aligned to enterprise narrative priorities and organizational goals. Content / Program Development & Execution: Own GuideWell's executive thought leadership program, ensuring all work reflects GuideWell's enterprise messaging framework and maintains consistent voice, quality, and narrative integrity. Executive Thought Leadership Program: Design, build, and manage GuideWell's enterprise-wide executive thought leadership program, establishing criteria for leader participation, investment levels by tier, strategic objectives, and the measurement framework that determines whether the program is working. Develop and maintain an annual thought leadership strategy; a proactive calendar of external visibility opportunities for participating leaders across speaking, publishing, LinkedIn, media, and coalition platforms, aligned to the enterprise narrative and GuideWell's strategic priorities for the year. Work directly with participating executives to develop their individual thought leadership positioning, identifying their authentic point of view, the audiences they should be reaching, the platforms right for their voice, and the narrative connection between their work and the GuideWell enterprise story. Partner directly with executives to pitch, secure, and prepare for speaking engagements, including developing briefing materials and talking points. Coach executives as communicators, helping each leader develop the external confidence, message discipline, and platform-specific skills that make thought leadership effective. Own GuideWell's Leader LinkedIn Program ; managing the full lifecycle of leader LinkedIn content from strategy to writing through publication. Build and manage the enterprise speaking pipeline, identifying the right external platforms, developing proposals and submissions, and managing preparation and follow-through for every confirmed engagement. Set and hold the narrative standard for the program, ensuring every piece of external leader content is strategically coherent, advances the enterprise narrative, and contributes to GuideWell's reputation as a credible voice in health transformation. Cross-Functional Integration: Partner closely with colleagues across Enterprise Communications, including Media & Issues, Internal Communications, Strategic Communications & Reputation, and CEO Communications, to ensure Executive Thought Leadership work is integrated with the broader communications function and not operating as a standalone track. Actively share intelligence, coordinate on shared moments, and contribute to enterprise-wide planning. Stakeholder & Leader Support: Serve as the primary communications resource and advisor for executive leadership and business unit leaders a