Sr Digital Marketer at Alarm.com in Tysons, VA

Job description

Alarm.com seeks a creative, analytical, and entrepreneurial Senior Digital Marketer to build and accelerate demand generation for Alarm.com’s Venture Business Units (VBUs) — a portfolio of independent, entrepreneurial companies in the Alarm.com family, each with its own brand, market, and customer base. In this startup-style environment, you’ll own programs to attract, engage, and convert qualified prospects into customers, combining creative brand building with data-driven lead generation. You’ll partner with leadership, sales, and product teams to design and execute multi-channel programs that build pipeline, drive revenue, and scale efficiently. This role is built for someone with several years of hands-on experience running and optimizing digital campaigns — enough reps to make informed recommendations about where our programs should go next, not just execute a plan handed to them. We're looking for someone naturally curious and analytical: you want to know what worked, what didn't, and why, and you use that answer to make the next campaign better. Key Responsibilities: Campaign Management: Manage and optimize multi-channel campaigns across email, search, social media, and display media. Lead Generation: Create compelling web content, email copy, and content offers to generate qualified leads. Automation & Workflows : Implement and refine marketing automation and lead nurturing workflows. AI Enablement: Build AI-enabled workflows across creative production, audience targeting, reporting, and campaign optimization — increasing iteration velocity and output volume while maintaining brand quality and human review. SEO/GEO/AEO Optimization: Contribute to organic search and AI-answer visibility — including keyword strategy, on-page optimization, technical hygiene, and content recommendations that surface the VBU brands. Sales Collaboration: Collaborate closely with sales to ensure marketing-to-sales lead handoff is seamless and tracked. Performance Analysis: Track and report on marketing performance metrics, using data to drive continuous improvement. Innovation: Identify, test, and implement new digital and demand generation tactics to reach untapped audiences and ensure strategies remain current and effective. Qualifications: 5+ years of hands-on digital and/or growth marketing experience — personally running and optimizing live campaigns, not directing others who do. Bachelor’s degree in Marketing, Communications, Business Administration, or a related field — or equivalent practical experience. Hands-on fluency across paid search, paid social, email and ABM — including audience setup, budget pacing, and creative testing. Proven track record of creating multi-channel B2B campaigns that drive measurable results. Excellent analytical skills with the ability to translate data into clear reports and actionable insights — and to diagnose why performance moved, not just report that it did (Google Analytics, campaign dashboards, attribution tracking). Proficiency with marketing automation platforms (ideally Salesforce Marketing Cloud/Pardot). Excellent communication skills with the ability to align marketing to sales priorities. Experience with B2B marketing in SaaS or connected devices is a plus. Personal Attributes: Startup mindset — creative, resourceful, comfortable with ambiguity. Strong sense of ownership and accountability. Collaborative, with the ability to work directly with leadership teams of independent venture units. Curious, with a growth mindset — always hunting for a better way to deliver results, and quick to fold what you learn back into the next test. Data-driven decision-making coupled with creative problem solving. Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time. WHY WORK FOR ALARM.COM ? Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy wo