Social Strategist, X and Insights at Harvey in New York, NY

Job description

Why Harvey At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come. This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. We’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched. Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you. At Harvey, the future of professional services is being written today — and we’re just getting started. Role Overview We are investing in our owned social channels to grow share of voice and tell a clearer, more connected company story across LinkedIn, X, Instagram and YouTube. We need someone to take direct ownership of X and run it day to day, while also maintaining consistent social performance data analysis across all of our owned channels. This is a hands-on social strategy role for someone who knows how to build an interesting, credible and active presence on X. You will also work with the Social Manager to turn channel and audience data into clear recommendations about what Harvey should create, publish, test, stop and scale. The goal is a steady feedback loop between how our audience behaves, what our content strategy is and how our creative gets made. What You'll Do Own X strategy and execution • Own Harvey's X strategy, programming and daily execution. • Develop a distinctive voice and a clear role for Harvey on the platform. • Create posts built for X, not LinkedIn content with the formatting changed. • Find proactive, reactive and real-time opportunities for Harvey to join relevant conversations. • Support product launches, research, events, partnerships, customer stories and company announcements on X. • Build recurring formats and programming that give people a reason to come back. • Write and edit copy that is clear, sharp and right for the platform. • Monitor replies, mentions and relevant conversations. • Work with the Social Content and Community Manager on engagement and response coverage. • Support founder, executive and employee amplification where it makes sense. • Use sound judgment in moments that carry brand, reputational or customer sensitivity. • Track changes to X and adjust our approach as the platform evolves. Managing cross-channel insights and optimization • Work with Social Manager and Social Content and Community Manager to pull weekly and monthly performance analysis across X, LinkedIn, Instagram and YouTube. • Collaborate with the social team to go beyond surface metrics and explain what actually drove performance. • Identify patterns across format, topic, audience, timing, creative approach and distribution. • Help turn findings into specific programming and creative recommendations. • Work with third party analytics tools to track follower growth, reach, engagement, clicks, sentiment and other channel-specific signals. • Analyze performance during major launches, events and campaigns utilizing third party analytics and channel analytics. • Work with Content Operations on data accuracy, UTMs, reporting processes and dashboards. • Bring audience and performance insight into quarterly strategy and planning. Put social listening and competitive intelligence to work • Review owned and third party findings on lega