Social Media and Marketing Coordinator at ASM Global in Knoxville, TN

Job description

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues. The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us! The Knoxville Convention Center and World's Fair Exhibition Hall have an excellent and immediate opening for a full-time Social Media and Marketing Coordinator. This position is responsible for assisting with social media management, marketing, and internal and external digital signage. Essential Duties and Responsibilities Assists in implementation of local media strategies for Legends Global Knoxville Convention Center and World’s Fair Exhibition Hall. Be able to strategize to build and nurture an online community on an accelerated timeline. Create a regular publishing schedule and promote content through social advertising. Show coverage for Knoxville events (when needed). Engage other organizations within the community. Create, coordinates and execute creative and strategic social media marketing campaigns across all platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn and Pinterest that engages fans, builds venue followers and raises event awareness. Work alongside a variety of departments to create a plan for social media strategies. Monitor postings to ensure brand message is consistent from the terminology used to images posted. Interact with followers and guests by communicating and answering questions through the company's social pages. Use analytics tools to gauge the success of campaigns, optimize and adjust when necessary. Ability to work extended hours, including weekends and evenings, are required (as dictated by event dates, deadlines, etc.) Monthly: create the hospitality report, attend Legends Global regional and digital webinar meetings, attend social media meetings (x2), create the permissions report and complete a building walkthrough. Quarterly: complete case studies of the market to ensure content is relevant and reaching the correct audience. Attend the Visit Knoxville marketing meeting, all convention center corporate meeting, operations meetings, and coordinate the kitchen meeting and photoshoot. Annually: support the creation of the annual report for corporate and the City of Knoxville. Participate in the sales and marketing plan and year end summary. Miscellaneous items include but are not limited to ChargeFuze: troubleshoot, buyout coordination, coordinate submission when moved Visit Knoxville: Magnets and brochure coordination and placement, advertising pairing and collaboration Social Media: take photos at events (average 5 per month), edit, upload permissions into Momentus, upload photos into files, at least 3 posts per week, staying up to date with interactions at all times (SM platforms and review pages), data analyzation Posts include show promotions, event recaps, new employee information, food posts, employee activities (like conferences), and tax-payer favoring posts. Website: Event calendar updates (average 10 per month), keeping website up-to-date, data analyzation, implementing corporate requirements Design projects for all departments and buildings (average 2 p