SEO Specialist at Scale Army

Job description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a growing business focused on strengthening its digital presence across both traditional and AI-driven search platforms. As the company continues expanding its online visibility efforts, they are looking for an SEO Specialist to drive organic growth through SEO strategy, A/B testing, competitive analysis, and AI search optimization initiatives. LocationFully remote | 9 AM - 5 PM EST Role OverviewThe SEO Specialist will develop and execute SEO strategies focused on improving visibility, organic traffic, and search performance across traditional search engines and AI-powered search platforms. This role combines technical SEO, content optimization, A/B testing, competitive analysis, and performance reporting to support measurable digital growth. Key ResponsibilitiesSEO Strategy & Execution• Develop and execute SEO strategies to improve website rankings, organic traffic, and overall search visibility. • Optimize website content, metadata, and site structure following SEO best practices. • Conduct keyword research and implement on-page SEO improvements to enhance discoverability and user experience. • Support SEO initiatives across both traditional search engines and AI-powered search experiences. A/B Testing & Optimization• Run A/B tests on website elements including titles, descriptions, CTAs, and landing pages. • Analyze testing results to improve engagement, conversions, and overall site performance. • Continuously refine SEO and content strategies based on performance insights. Competitive Analysis & Market Research• Conduct competitive research to identify trends, opportunities, and content gaps. • Analyze competitor keywords, positioning, and SEO strategies to inform optimization efforts. • Identify opportunities to strengthen the company’s organic search presence. AI Search Optimization• Optimize content and website structure for AI-powered search platforms and emerging search technologies. • Leverage AI tools to support keyword research, content optimization, and search visibility improvements. • Support initiatives focused on GEO / AEO and LLM search optimization. Reporting & Analytics• Track SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs. • Monitor KPIs, traffic performance, rankings, and conversion metrics. • Provide actionable reporting and optimization recommendations to stakeholders. QualificationsExperience• 2+ years of experience in SEO with a proven track record of improving rankings and driving organic traffic. • Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, and Google Analytics. • Experience with A/B testing, competitive analysis, and SEO performance reporting. • Exposure to AI search optimization and emerging search technologies is highly preferred. Skills• Strong understanding of SEO best practices, keyword research, on-page SEO, and technical optimization. • Familiarity with AI-driven search platforms and content optimization for LLMs and voice search. • Basic understanding of HTML, CSS, and website architecture for SEO improvements. • Strong analytical, organizational, and problem-solving skills. • Ability to manage multiple projects independently in a fast-paced environment. • Excellent written and verbal communication skills. What Success Looks Like• Improved website rankings across traditional and AI-powered search platforms. • Increased organic traffic, engagement, and conversions through SEO optimization initiatives. • Successful implementation of A/B testing and performance-driven improvements. • Strong insights and recommendations generated through competitive analysis and reporting. • Positive business impact from AI search optimization efforts. OpportunityThis is an exciting op