Senior Website Product Lead at AbbVie in Mettawa, IL

Job description

The Sr Website Product Lead is a key cross-functional member of the Web Channel team responsible for leading team members and individual support for website projects and web programs on AbbVie’s Digital Marketing Platform (ADMP) with focused support on Strategy alignment and Account Support, Execution, Processes & Operating models and team leadership of activation leads.  This role has responsibility for leading enterprise work across all Immunology, Oncology, Specialty or Neuroscience websites, pilot efforts and new ways of working including managing team members.  Exact Business unit responsibilities to be confirmed. The Sr Website Product Lead is responsible for internal brand team’s website platform needs for web assets working with cross functional team members and agency and internal partners to align and execute on website priorities supporting intake for content optimization workstreams and program leading all execution and strategic direction support.    This Team Lead role for Immunology, Oncology, Neuroscience, or Specialty brand groups will focus on the Web roadmap, delivery and execution and the key area of focus includes supporting all key web platform needs such as SEO, GEO, Tagging, Analytics, Testing & Personalization, support intake for content optimization workstreams and partner with appropriate IT partners for execution of workstreams while identifying process improvement opportunities.  This role represents a direct point of contact for day to day while also managing a key brand. Additional Responsibilities include: Research current state: document data points, identify problem space and pain points with current Web processes and operating models Run workshops with consumer of current processes Design In Housing Pilots for Web Products and workstreams such as Testing, Personalization. Run pilots and report findings and performance Author and publish new operating model playbook Execute Change management Socialize Deeper Site Operations Reporting Trends Holistically manage consumer Site Tagging & Tagging Optimization Manage Platform Governance (BTS collaboration & vendor alignment) Act as SME for content optimization workstreams such as: SEO, GEO, Site Tagging, Analytics, Testing and Personalization Define process flow for content optimization Support project tracking process for Web channel activation As a member of the AbbVie Digital Lab supporting our brand franchises, the Sr Website Product Lead is responsible for supporting multiple stakeholders and coordinating a large matrixed organization of stakeholders including: Marketing, IT, AORs & Agency partners and Analytics and Marketing Operations stakeholders.  This role will lead and manage both strategic and tactical execution of the website projects to meet and exceed business goals. Additional responsibilities of this role: Mentor and manage team members who support the same franchise areas Manage the product development process and life cycle from inception to product delivery, growth, and eventual retirement. Work closely with Brand Marketing, Agency partners, data and analytics and other cross functional team members to drive new launches and enhancements and ensure that value propositions, messaging, and marketing activities address unique user needs/pain points. Monitor the release process and prioritize the placement of new products or enhancements in a release, balancing organizational objectives, product strategy, and market needs. Oversee organizational project plans tied to release schedule, identifying organizational impact resulting from changes to planned timeline and provide brand Governance leadership. Be hands-on with content authoring and MRP submission for key project types that are in-housed and enable elimination of hand offs and quick delivery for initiatives that are high priority. Account for platform or other related technology needs beyond current core platforms in place for Web th