Senior Web Tracking Specialist (f/m/d) at KoRo in KoRo HQ Berlin

Job description

As our Senior Web Tracking Specialist (f/m/d), you will take ownership of KoRo's tracking and measurement setup across KoRo's platforms and customer touchpoints. Your mission is to ensure accurate, consistent, and privacy-compliant data collection, enabling reliable insights and data-driven decisions across our international markets. What you will do: • Tracking Strategy & Standards: You will define and maintain event taxonomies, and tracking plan for web and app with clear structure and versioning. • Tag Management & Implementation: You own and optimize our tracking setup using Google Tag Manager (GTM) web client and server-side to ensure accurate and high-quality data collection across our platforms. • Tracking Quality & Monitoring: You regularly review tracking implementations with release checks and automated tests to monitor tracking in the critical journeys (e.g. checkout, purchase, consent, account) and identify issues quickly. • Feature & Experiment Measurement: You collaborate closely with Product and Engineering teams to integrate tracking requirements into development cycles, ensuring new features and A/B tests are accurately measured from launch. • Customer Identity & Privacy: You define tracking specifications for consistent customer identification across different touchpoints, working closely with Data Engineering and ensuring privacy-complaint tracking in line with GDPR and consent management requirements. • Cross-Functional Collaboration: You work closely with Engineering, Data, Product, and Marketing teams to align tracking requirements, improve data quality, and continuously develop our tracking infrastructure. What you bring: • 5+ years of experience in digital tracking, tag management, or web analytics implementation, ideally within e-commerce or other digital businesses. • Strong technical expertise in Google Tag Manager (GTM), Server-Side GTM, event tracking, solid GA4 and data layer implementation. • Proven experience developing and maintaining tracking concepts, event taxonomies, and measurement frameworks across web and mobile platforms. • Strong troubleshooting and analytical skills with experience in tracking QA, debugging, and identifying and resolving data quality issues. • Solid understanding of privacy-compliant tracking , including GDPR, consent management platforms (CMPs), and Google Consent Mode. • Strong communication skills in English, with the ability to translate business requirements into technical solutions and collaborate effectively with cross-functional teams. What's in it for you: • Smart Working & Flexibility: Flexible working hours, hybrid work, and 20 days of workation. We trust you to take ownership: you deliver on our shared goals and structure your day in the way that works best for you. You’ll also start with 28 days of vacation, increasing by one additional day per year of tenure (capped at 30 days), so you always have time to recharge. • Growth & Setup: A structured onboarding plan to get you started, plus a dedicated development budget for your personal and professional growth. You’ll also receive your own MacBook and a fully equipped office setup with monitors and height-adjustable desks. • KoRo Life & Extras: Free snacks and barista coffee in the office, 20% discount in the KoRo Online-Shop, and exclusive perks with partner companies. On top of that, a fully funded BVG ticket (Jobticket), a subsidy for your fitness membership (Urban Sports Club, Hansefit, or FitX), and a company pension scheme (bAV) via Ginkgo. • Shared Moments: Regular team events and company parties to celebrate milestones and successes together. We're looking for People who share our Mindset For us, it's not just about the what, but above all about the how. You'll be a perfect fit for us if you have the following mindset: • You take initiative and ownership. You don't wait for a perfect brief or a mandate to get started. When you see an opportunity, a risk, or something that can be improved - you act.