Senior Vice President - Entertainment PRS, South Regionals at JioStar in Chennai

Job description

Job Summary The Senior Vice President – Product & Revenue Strategy (PRS), South will be responsible for defining and driving the overall revenue growth and monetisation strategy for the South region. The role will shape the regional commercial strategy by identifying growth opportunities, strengthening pricing and yield realisation, developing new revenue streams, and maximising the monetisation potential of South-led content and marquee properties. As a strategic leader you will translate regional market dynamics, advertiser needs, content investments and competitive trends into differentiated commercial strategies that drive sustainable revenue growth. The role will lead the development of innovative advertising products, formats and go-to-market strategies for the South market, while shaping the future monetisation of South properties. Key Responsibilities 1. Market Strategy & Revenue Leadership ● Define and drive the overall PRS strategy for the South market across all regional channels, aligned with business priorities and revenue objectives. ● Own the annual revenue and yield strategy, including bottom-up planning, forecasting, pricing and inventory optimisation across channels, time bands and properties. ● Translate market trends, competitive dynamics, content performance and advertiser demand into actionable revenue strategies. ● Identify new growth opportunities across genres, categories, advertisers and emerging content properties to expand monetisation potential. ● Establish performance metrics and review mechanisms to track revenue delivery, identify gaps and drive corrective actions. 2. Pricing, Planning & Supply Strategy ● Own pricing decisions for the South linear portfolio, including rate cards, time-band pricing, show-level pricing, sponsorship packages and commercial frameworks. ● Develop pricing and inventory strategies based on demand-supply dynamics, audience delivery, competitive benchmarks and advertiser requirements. ● Drive revenue and yield optimisation across channels, ensuring effective utilisation of available inventory and maximisation of commercial value. ● Provide strategic inputs on pricing and monetisation for high-impact South properties on JioHotstar, with scope to expand into digital monetisation as the business evolves. ● Lead deal strategy for key clients and strategic accounts, providing commercial inputs and approvals for complex or high-value opportunities. 3. Ad Product Innovation & Monetisation ● Create and scale innovative linear ad products and formats that address evolving advertiser needs and unlock incremental revenue streams. ● Partner with Sales and Programming to develop differentiated commercial solutions around content, audience engagement and marquee properties. ● Drive monetisation strategies for high-impact shows, tentpole events and regional content franchises through sponsorships, integrations and customised advertiser solutions. ● Identify opportunities to build new properties and monetisation models that strengthen the South portfolio and improve revenue potential. ● Evaluate the commercial viability and performance of new ad products and formats, refining offerings based on market response and revenue outcomes. 4. Go-to-Market Strategy & Media Consulting ● Lead the go-to-market strategy and rollout of new South properties, ad products and commercial initiatives. ● Equip Sales teams with pricing frameworks, client propositions, market insights and customised pitches to accelerate adoption and revenue delivery. ● Drive media consulting by translating audience, content and category insights into effective advertising solutions for clients and agencies. ● Build advertiser and category-level strategies using market intelligence, competitive analysis and buying patterns to identify opportunities for increased share of wallet. ● Lead business reviews and market-facing initiatives to communicate the value proposition of South channels and properties to advertisers. 5. Progr