Senior Social Media Marketer, Growth at Abridge in SF Office

Job description

About Abridge Founded in 2018, Abridge is the first AI-native clinician intelligence platform organized around the patient, built for clinicians, and designed to help health systems coordinate the clinical, financial, and evidence-based decisions for every moment of care. Powered by purpose-built AI for healthcare, Abridge connects patients, providers, payers, and life sciences companies. This year, the platform will support more than 100 million patient-clinician conversations across more than 300 of the largest and most complex health systems in the U.S. With deep workflow integration, the Abridge clinician intelligence platform has been validated to support encounters in 28+ languages across specialties and care settings. Abridge is setting the industry standard for the responsible deployment of Al across health systems with continual and transparent Al evaluation. Clinical decision support references and cites gold-standard sources of evidence, and features like Linked Evidence map AI-generated documentation to source data, helping clinicians quickly trust and verify the output. Abridge was awarded Best in KLAS for Ambient AI in 2025 and 2026, in addition to other accolades, including TIME Best Inventions of 2024 and 2025, CNBC Disruptor 2025, and Fast Company’s Most Innovative Companies 2025. We are a growing team of practicing clinicians, AI scientists, PhDs, creatives, technologists, and engineers working together to transform healthcare. We have offices located in San Francisco, New York, and Pittsburgh. The Role We're looking for a Senior Social Media Marketer to own how Abridge grows across social. This is a role for someone who treats social as a performance channel with a funnel behind it: someone who can build an audience from a standing start, run a real experiment cadence, and connect audience growth to outcomes further down the funnel like email capture, content consumption, event registration, pipeline influence, and recruiting. Abridge is an AI company building in healthcare, and we have the substance to build a meaningful public presence: a product that clinicians use and love, a team of practicing physicians and AI researchers, and a CEO who is himself a practicing cardiologist. Two conversations we should be central to, the AI conversation and the healthcare conversation, are happening every day on social without us in them. What we need is someone who can close that gap deliberately, with a plan, a stack, and a number they're accountable to. Writing matters in this role. You'll be publishing in the brand voice and in the voices of our executives and clinicians, and the work has to be native and genuinely good. But the hard requirement here is growth: we're looking for a growth operator who writes well, not a writer who also reads dashboards. You'll have editorial and creative partners for the craft, and you'll be the one deciding what to test, what to scale, what to kill, and what any of it did for the business. This role reports into Growth and partners closely with Creative, Comms, Product Marketing, Customer Marketing, Events, and Recruiting. You'll own social strategy, channel prioritization, distribution, experimentation, and measurement end to end. What You'll Do Own audience growth as a number. Set and hit targets for follower growth, reach, and engaged audience by platform, and own the framework that connects social activity to ToFu, MoFu, and BoFu outcomes. Be able to say what a month of work produced and what you'd do differently next month. Build and own the measurement layer. Define the metrics that matter, instrument the tracking (UTM discipline, analytics, self-reported attribution, event and campaign tagging), and report to marketing leadership on a regular cadence. Bring insights back that change what we make. Run a continuous experiment program. Maintain a live backlog of hypotheses across hooks, formats, cadence, first frames and thumbnails, posting time, cross-posting, and audience targ