Senior Product Marketing Manager, Travel at Flywire in Boston, MA

Job description

Are you ready to trade your job for a journey? Become a FlyMate! Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world. What more do we need to truly be unstoppable? Perhaps, that is you! Who we are: Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments. We’ve scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world. Today we support more than 5,100 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies. With over 1,400+ global FlyMates, representing more than 40 nationalities, and in 15 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow. The Opportunity As Flywire continues to scale its Travel software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact. We serve more than 22,000 travel and hospitality businesses. This role covers both lines of our Travel vertical: Hospitality, including hotels and boutique accommodations, and Experiential, including travel operators and DMCs. With Sertifi by Flywire, we cover the full path from contract to settlement, including digital contracts, deposits, and group event payments. This role sits at the intersection of Product and Go to Market. The focus is straightforward. Make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue. You will report to the VP, Product Marketing. This is a senior individual contributor role and the product marketing owner for Travel. You will set the plan rather than execute someone else's, bring a point of view to the table, and raise the bar for the wider product marketing team. You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction. What you'll do: Positioning, ICP, and Messaging Own clear, differentiated positioning and value propositions for our Travel solutions Own Ideal Customer Profiles and buyer personas across the Hospitality and Experiential segments, grounded in customer and market insight Translate complex software and payments capabilities into simple, compelling narratives, including how our software and payment network are stronger together Own competitive positioning for Travel, including where we win, where we don't, and what needs to change Ensure consistency across Product, Marketing, and Sales Go to Market and Launch Execution Own go to market strategy for launches, releases, and commercial initiatives in Travel, including priorities and trade-offs across both lines of business Partner with Product to turn roadmap into market ready messaging and materials Drive coordinated execution across Sales, Marketing, and Partnerships Partner with Pricing and Commercial teams so packaging and positioning match the value clients get Continuously refine approach based on performance and feedback Enablement and Revenue Impact Build and maintain high quality enablement materials including decks, battlecards, demos, and value narratives Equip Sales and Relationship M