Senior Product Manager, Brand Outcomes, Video and Native Advertising at Roku in Boston, MA

Job description

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem. About the role Brand campaigns are bought on reach and judged after they end. We want them to work harder. The measurement is already in place, with viewer polls and standing holdouts. The tools that act on it are yours to build: an ad system that optimizes toward awareness, recall and lift while a campaign runs, proves the result with holdouts, and lets advertisers check the proof with their own tools. You will own the products behind that across Roku's in-stream video and native ads. These campaigns are bought on impressions and judged on reach, awareness, recall, consideration and brand lift. You will build the cross-surface campaign experience, the models that optimize delivery toward lift, and the holdouts and third-party measurement that prove it. You will work closely with data science and engineering, and with the performance video product team on where brand ends and performance begins. The goal is a brand campaign on Roku that works harder than it does anywhere else, and can show it. For Massachusetts Only - The estimated annual base salary for this position is between $177,500 - $218,300. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. Problems you'll work on We think brand advertising is the least optimized part of the ad stack, which is the opportunity. These are the problems we want you to take on. A brand campaign should know whether it is working before it ends. Most are planned on reach, paced evenly and judged weeks later by a survey or a marketing mix model, when nothing can be changed. Your job is to turn our polls and holdouts into signals delivery can use mid-flight: which households, which creative, which slot in the pod, and when to stop buying more of the same. When the advertiser's own panel or marketing mix model disagrees with our read, you find out why. Many brand impressions go to people who do not care, and we can tell. We ask viewers whether the ad they just saw was relevant to them. Answers swing widely between campaigns from the same brand and by where the ad sits in the pod, and much of the variation comes from the viewer, not the ad. What should the system do about it: suppress, reprice, rotate? Every suppressed impression is supply we do not sell, so you have to price what an irrelevant impression costs. Brand lift labels are scarce and expensive. Polls reach a small share of viewers, and every holdout household is a household the campaign does not reach. How small can a holdout be and still give a usable read? Can