Senior Producer Creative Content & Programming - Communications & Branding - Akron FirstEnergy Headquarters at FirstEnergy

Job description

FirstEnergy at a Glance We are a forward-thinking electric utility powered by a diverse team of employees committed to making customers’ lives brighter, the environment better and our communities stronger. FirstEnergy (NYSE: FE) is dedicated to safety, reliability, and operational excellence. Headquartered in Akron, Ohio, FirstEnergy includes one of the nation's largest investor-owned electric systems, more than 24,500 miles of transmission lines that connect the Midwest and Mid-Atlantic regions, and a regulated generating fleet with a total capacity of 3,780 megawatts. This position is within FirstEnergy Service Co., a subsidiary of FirstEnergy Corp. Position Summary- Senior Producer, Creative Content & Programming FirstEnergy is seeking an experienced enterprise content strategist to shape the programming, editorial direction and content strategy for its multimedia communications capability and production studio. This role will translate business priorities into audience-centered content plans that support executive communications, employee engagement, safety awareness, customer education, community and stakeholder communications, business transformation and other enterprise initiatives. The position will develop and maintain a strategic content roadmap, establish a disciplined editorial planning process, create recurring content programs and advise leaders on how multimedia storytelling can strengthen understanding, trust and engagement. This role serves as a key strategic partner to Communications leaders, executives and business stakeholders, working closely with leadership and the studio production engineer to deliver impactful content experiences across the enterprise. The successful candidate will demonstrate strong communications expertise, exceptional storytelling capabilities, executive presence and the ability to influence stakeholders across the organization. Key Responsibilities Enterprise Content Strategy and Programming Develop and maintain an enterprise multimedia content strategy aligned with FirstEnergy's business objectives and communications priorities. Create and manage a rolling editorial and programming calendar that supports strategic priorities and maximizes studio utilization. Recommend and maintain a balanced content portfolio across video, livestreams, podcasts, webinars, photography, social media and field-based production. Partner with business and communications stakeholders to prioritize content opportunities based on audience needs and organizational impact. Content Development and Storytelling Develop content concepts, editorial frameworks, scripts, interview approaches, creative briefs and storytelling strategies. Ensure content is clear, engaging, accessible and aligned with FirstEnergy's brand, voice and enterprise narrative. Establish and evolve recurring content series and formats that drive audience engagement and reinforce key business messages. Provide strategic creative guidance and content recommendations throughout the production lifecycle. Translate complex business, operational and technical information into compelling stories tailored to diverse audiences. Executive and Stakeholder Engagement: Serve as a trusted advisor to executives, state presidents and Communications leaders on effective use of multimedia communications. Partner with leaders to identify opportunities where multimedia content can enhance employee understanding, stakeholder engagement and business outcomes. Provide coaching and consultation to executives and spokespersons preparing for video, livestream, podcast and other multimedia appearances. Facilitate content planning discussions and convert business objectives into focused communication and production strategies. Build and maintain strong relationships across Communications and business functions to identify emerging storytelling opportunities. Governance, Effectiveness and Capability Development Partner with studio and communications teams to support con