Senior Marketing Specialist, CRM Operations at Yahoo!

Job description

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. About the Role & Team The CRM Operations team powers user engagement and lifecycle marketing across Yahoo’s portfolio of leading media and technology brands. We translate strategy into high-impact campaigns across email, push, SMS, and newsletters. We are looking for a Senior Marketing Specialist to own end-to-end campaign operations, technical QA, and operational troubleshooting across multiple business units. In this role, you will lead high-precision execution while actively leveraging AI-assisted tools and automated workflows to accelerate speed-to-market, refine personalization, and maintain flawless campaign delivery to millions of users. Responsibilities Execute CRM campaigns across email, push, SMS, and newsletters based on requirements provided by the CRM Strategy team. Build campaigns in CRM platforms, configure targeting and dynamic content, and perform thorough QA before launch. Support the execution and maintenance of recurring and triggered lifecycle programs, including updates and troubleshooting as needed. Work closely with the CRM Operations Lead to manage timelines, priorities, and execution details. Partner with CRM strategists, analytics, and engineering teams to validate audience logic, data inputs, and campaign setup. Identify, test, and implement AI-driven efficiencies in daily operations, converting repetitive setup and auditing steps into automated checks and scalable templates. Apply established CRM operational best practices related to deliverability, personalization, and user experience. Execute A/B tests and campaign experiments and assist with compiling results and performance summaries. Maintain clear documentation and follow standard workflows, checklists, and QA processes. Communicate execution status, risks, and issues in a clear and timely manner. Qualifications Minimum of 5 years of experience executing CRM or lifecycle marketing campaigns across email, push, SMS, and/or in-app channels. Hands-on experience implementing targeting logic and working with large audience segments. Working knowledge of HTML and the ability to troubleshoot common email rendering or coding issues. Experience with CRM and marketing tools such as Zeta, Moveable Ink, Stensul, or similar platforms. Familiarity with dynamic content or personalization scripting (e.g., Liquid) is a plus. Working understanding of data concepts such as user events, audience schemas, or campaign triggers; experience using SQL or analytics tools (e.g., Looker, Tableau) for basic validation or troubleshooting is a nice to have. Strong attention to detail, organizational skills, and ability to manage multiple deadlines in a fast-paced environment. Clear, collaborative communicator with a practical, execution-oriented approach. Demonstrated experience utilizing AI tools (e.g., Gemini, ChatGPT, Copilot) to assist with technical troubleshooting, code validation, or workflow automation. Proficiency with Google Workspace, Microsoft Office, and Photoshop, and comfort navigating internal marketing systems. BA/BS degree in Marketing, Communications, or a related field, or equivalent practical experience Why Yahoo This role offers the opportunity to work on high-scale CRM programs across Yahoo’s portfolio of products while remaining deeply hands-on in campaign execution. You’ll collaborate closely with experienced CRM operators, strategists, and technical partners and play a key role in delivering consistent, high-quality experiences to millions of users. The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies ; exercising sound judgment ; working effectively, safely and inclusively with others ; exhibiti