Senior Marketing Manager at HistoWiz in New York, NY

Job description

About the Role HistoWiz is seeking a strategic, hands-on Senior Manager, Marketing to own and scale integrated marketing programs that build brand awareness, create demand, and contribute measurable commercial pipeline. This role is ideal for a modern life-sciences marketer who can pair strong fundamentals in content, digital, events, email, and campaign management with an AI-first approach to how marketing work gets researched, produced, personalized, optimized, and measured. Working closely with the Sales, Technical and Business Partners, this person will translate scientific and technical capabilities into clear market-facing stories, develop campaigns for researchers and life-science organizations, and build repeatable systems that turn engagement into qualified opportunities. The Senior Manager will be expected to move comfortably between strategy and execution: setting priorities in the morning, building or reviewing the campaign in the afternoon, and using the data to improve it the next day. The successful candidate will be an excellent writer and operator, analytically minded, curious about emerging AI capabilities, and comfortable testing new tools and channels while maintaining high standards for scientific accuracy, brand quality, privacy, and responsible use of AI. Key Responsibilities Integrated Marketing Strategy & Commercial Alignment • Develop and execute quarterly and annual integrated marketing plans aligned with HistoWiz commercial priorities, product/service launches, target customer segments, and revenue goals. • Own audience segmentation, positioning, messaging, campaign briefs, channel strategy, and go-to-market coordination for priority offerings and markets. • Partner with Sales, Business Development, scientific, pathology, operations, and product teams to convert customer needs and technical capabilities into compelling campaigns and sales-enablement materials. Demand Generation, Lifecycle Marketing & Growth • Build and optimize multi-channel demand-generation programs across email, LinkedIn, paid digital, webinars, conferences, partnerships, website/landing pages, and targeted account-based campaigns. • Own HubSpot campaign architecture, segmentation, lead nurturing, lifecycle workflows, lead scoring, handoff to commercial teams (via NetSuite), and ongoing funnel optimization. • Design structured A/B and multivariate tests across creative, offers, messages, audiences, landing pages, and nurture sequences to continuously improve conversion and campaign ROI. AI-Driven Marketing & Automation • Make generative AI a practical part of the marketing operating model: use AI to accelerate research, ideation, drafting, content repurposing, personalization, competitive synthesis, campaign analysis, and production workflows while maintaining human review for scientific and brand accuracy. • Develop reusable AI workflows, prompt libraries, templates, and automated processes that increase marketing lead generation – feeding sales qualified leads in NetSuite Content, Thought Leadership & Brand • Own the editorial and campaign content calendar across social media, email, blogs, webinars, case studies, white papers, technical content, customer stories, company updates, and product/service announcements. • Translate complex scientific, histology, pathology, and technical information into clear, credible content for researchers, biotech/pharma teams, and other life-science audiences. • Develop executive and company thought-leadership programs, particularly on LinkedIn, and create systematic ways to repurpose high-value technical material into multiple formats and channels. • Maintain consistent HistoWiz messaging, visual identity, and quality standards across internal and external marketing materials. Search, Website & Digital Discovery • Own ongoing website and landing-page optimization, including conversion paths, calls to action, user journeys, campaign pages, and performance improvements. • Lead organic search str