Senior Marketing Manager at Ecolab in King of Prussia, PA

Job description

Ecolab is seeking a Senior Segment Marketing Manager to lead product marketing strategy and go-to-market efforts for new product launches, product updates, and targeted campaigns within our Purification Technologies business. This role will partner closely with Sales and Product Management to build demand among prospective and existing customers, translate market and customer insights into compelling marketing strategies, and drive the development and execution of integrated campaigns. The Senior Segment Marketing Manager will also play a key role in bringing new product innovations to market, supporting phase-gate activities, coordinating launch requirements, and equipping the global sales organization with the messaging, tools, and training needed to effectively position Purolite products. What’s in It for You Shape go-to-market strategy for products and innovations within a specialized, global business. Partner across Sales, Product Management, and Marketing to influence product adoption, demand generation, and commercial growth. Translate technical capabilities and customer needs into compelling value propositions, positioning, and market-facing content. Lead integrated marketing campaigns across multiple channels and use performance insights to continually improve effectiveness. Help bring new innovations to market while building the tools and resources that enable the global sales organization to succeed. What You Will Do Lead go-to-market strategies in partnership with Sales and Product Management to drive product adoption and revenue while incorporating customer and field feedback. Develop targeted product marketing content that helps customers understand, select, and advocate for Purolite products. Define and communicate compelling value propositions, competitive differentiators, messaging, and positioning for targeted products and customer segments. Develop sales enablement materials and training that equip the global sales organization to effectively communicate product value and support the selling process. Partner with Product Management to develop and execute integrated, multichannel product marketing campaigns with defined objectives, deliverables, and performance measures. Plan new product and product-update launches and coordinate cross-functional implementation of go-to-market plans. Support phase-gate projects for new product innovations by coordinating required marketing deliverables and guiding products toward successful commercialization and launch. Analyze the market and competitive landscape to inform product positioning, messaging, campaign strategies, and growth opportunities. Apply customer, market, and performance insights to refine marketing strategies and help product-focused teams address customer challenges. Monitor campaign and go-to-market performance, translate results into actionable insights, and recommend opportunities to improve marketing effectiveness. Minimum Qualifications Bachelor’s degree in Marketing, Chemistry, Chemical Engineering, or a related field Five years of experience in product marketing or a related marketing role within industrial purification technologies Experience developing and executing product go-to-market strategies Experience managing multichannel marketing or demand-generation campaigns Experience developing targeted content, messaging, and value propositions for specific customer or industry audiences Preferred Qualifications MBA or other advanced degree Experience supporting new product introductions and commercialization Experience partnering with Sales and Product Management to drive product adoption and commercial growth Experience across demand-generation disciplines, including content marketing, digital marketing, marketing technology, data infrastructure, and analytics/reporting Experience developing insight-driven, content-led, and technology-enabled marketing programs Experience using campaign performance measures and market insights to inform marketin