Senior Manager, Sales Research & Ad Effectiveness at FOX Corporation in New York, NY

Job description

OVERVIEW OF THE COMPANY JOB DESCRIPTION Red Seat Ventures partners with the world's top creators across multiple genres to grow and monetize their content — through advertising, subscription, live events, and beyond. We take a multiplatform approach spanning podcasting, video, FAST, and more, backed by our own proprietary tech stack including Supercast (subscription) and Speakeasy (hosting, distribution, and monetization). Named after Ted Williams' longest home run at Fenway Park, RSV was built with a simple mandate: swing for the fences. Today, we're the fastest-growing creator network, backed by Tubi Media Group and Fox Corporation. ABOUT THE ROLE We are seeking a highly strategic, data-driven Senior Manager, Sales Research & Ad Effectiveness to lead research, measurement, and attribution initiatives across our rapidly expanding Podcast & Audio Creator portfolio. In this role, you will own the development and execution of research strategies that translate complex listener data, audience intelligence, and campaign performance metrics into compelling, revenue-driving insights. You will oversee the end-to-end measurement lifecycle, from developing sophisticated pre-campaign research strategies and high-impact RFP insights to leading advanced brand lift studies and attribution initiatives that demonstrate measurable ROI for major brand advertisers. As a key strategic partner to sales leadership, you will drive research innovation, manage external measurement partnerships, and establish best practices that strengthen our competitive positioning in the podcast advertising marketplace. This is a high-visibility opportunity to influence business strategy, elevate our measurement capabilities, and play a critical role in shaping the future of advertising effectiveness within the rapidly evolving creator economy. A SNAPSHOT OF YOUR RESPONSIBILITIES Strategic Pre-Sale Insights & Research Leadership Research Strategy & Audience Intelligence: Lead the development and execution of comprehensive research strategies, leveraging primary and syndicated research tools to uncover quantitative and qualitative audience insights that inform sales positioning and drive revenue growth. Strategic Pitch Development: Oversee the creation of compelling, data-driven presentations and research narratives that strengthen sales proposals, influence agency and advertiser decision-making, and drive new business opportunities. Market Intelligence & Competitive Analysis: Direct high-priority research initiatives analyzing audience metrics, consumer behavior, competitive advertising spend, and emerging podcast marketplace trends to identify growth opportunities and inform commercial strategy. Cross-Functional Partnership: Partner with sales leadership and key stakeholders to establish research priorities, develop scalable insights solutions, and ensure research initiatives align with broader revenue and business objectives. Campaign Measurement & Brand Lift End-to-End Measurement Leadership: Lead the strategy, execution, and evaluation of custom advertising effectiveness and brand lift studies for top-tier advertisers across automotive, CPG, technology, and entertainment. Strategic Vendor Management: Own and manage relationships with external measurement and attribution partners, overseeing research methodologies, sample collection, survey design, and quality assurance to ensure accurate, actionable results. Executive-Level Insight Delivery: Drive the development of sophisticated campaign performance analyses and executive-ready presentations, translating complex data into strategic recommendations and presenting findings directly to senior agency and advertiser stakeholders. Measurement Innovation: Evaluate and implement new research methodologies, measurement frameworks, and industry best practices to enhance the effectiveness, scalability, and competitive differentiation of RSV's advertising solutions. Advanced Podcast Attribution & Performance Attribution S