Senior Manager, Media Strategy & Governance at Sony

Job description

*Please note: this is a 12 month Fixed Term Contract Join Sony Europe in a pivotal role shaping how we invest and optimize media across Europe. Lead the strategic governance of category media investments across our European markets, driving alignment and performance consistency across central campaigns, local markets, D2C and retail media. You'll establish KPI frameworks, resolve inefficiencies across fragmented media activities, and ensure investments deliver measurable business impact. Working with our European market teams, media agencies, D2C partners and Amazon, you'll translate category priorities into cohesive media strategies while maximizing effectiveness and operational efficiency. Through quarterly governance cycles and cross-market reviews, you'll strengthen accountability and collaboration while identifying optimization opportunities that drive category growth. This is a strategic role requiring strong analytical capability and media expertise—ideal for someone ready to bring order, insight and performance discipline to a complex, multi-stakeholder media landscape. You will have one direct report to support you in your plans and activities. You will: Media Strategy & Investment Governance: Lead strategic alignment and governance of media investments across European markets, establishing frameworks and identifying opportunities to improve effectiveness and efficiency Cross-Channel Media Alignment: Oversee coordination of media activities across all channels, resolving duplication and inefficiencies while ensuring alignment with category priorities and commercial objectives Local Market Media Governance: Lead quarterly media reviews with European market teams, guiding on planning alignment and KPI management while driving consistency in best practices Performance, Analytics & KPI Leadership: Drive performance-oriented media management by monitoring investment effectiveness and leveraging data insights to optimize strategic decisions and recommendations Agency & Platform Leadership: Collaborate with media agencies and external partners to enhance planning quality, operational efficiency and performance outcomes Media Operations & Reporting: Oversee media reporting operations, data quality and analytics coordination to ensure timely, accurate visibility of media performance across the organization Cross-Functional Collaboration: Coordinate across marketing, strategy, digital and regional teams to ensure media investments align with business objectives and support insight-led decision-making You will bring: Significant experience in paid media, media strategy or integrated media planning for consumer industries Experience optimising mid-to-large scale media investments across multiple European markets Ability to operate independently and drive alignment across multiple stakeholders in a fast-moving environment Experience leading media planning and governance processes Excellent communication, presentation and influencing skills Your new office Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available, and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator, with classes on set days in the mornings, at lunch and after work hours. We have a staff car park which includes electric charging points, an undercover and secure bike rack (useful if you’ve made the most of the Cycle-to-Work scheme), or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times. Take a look at our video tour of the Weybridge site here: https://www.youtube.com/watch?v=3lwbMOzjoVA Life at Sony We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each