Senior Manager, GTM Engineering at Rippling in New York, NY

Job description

About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses. About the role Scaling Rippling into the billions of revenue requires creative thinking and strong execution across our entire growth engine and 30+ products. We are looking for a Senior Manager, GTM Engineering to lead a team building AI agents, automation, and data systems that help our Marketing and Sales teams operate at scale. You will serve as the technical lead for the GTM Engineering team, translating business needs into systems that teams use every day. Your work will include building agents to create, manage, and optimize campaigns across email, ads, and sales outreach, and connecting prospect data and signals to relevant messaging and engagement. You will partner closely with Growth Marketing, Marketing Operations, RevOps, and Sales to identify opportunities, prioritize the roadmap, and deliver measurable business impact. We are looking for a curious, technical leader with strong GTM instincts who loves building and stays close to execution. This is a role for someone who can architect a solution, prototype a workflow, coach a team, and clearly explain how the work helps the business grow. What you will do Technical leadership and team development. Serve as the technical lead for GTM Engineering, setting direction, reviewing designs and implementations, and hiring and coaching a team that ships useful, reliable systems. AI agents and campaign automation. Build agents that help teams create, manage, and optimize campaigns across email, ads, and sales outreach, including audience selection, messaging, execution, and performance analysis. GTM Engineering Suite. You will own the suite of internal tools and vendors that will drive our GTM Engineering Strategy. GTM data and activation. Extend our TAM Platform and signal workflows to improve prospect coverage, segmentation, enrichment, and personalization, making data actionable for Marketing and Sales. Cross-functional roadmap and delivery. Partner with GTM stakeholders to turn business problems into clear requirements and prioritized projects. Define success measures together, communicate progress and tradeoffs, and own the adoption, reliability, and ongoing improvement of the systems your team builds. What you will need Technical depth and a track record of impact. 5+ years of experience building GTM systems, marketing technology, or related software and data products. Strong coding and SQL skills, sound architectural judgment, and evidence that your work improved business outcomes. Experience building automation and AI workflows. Hands-on experience using LLMs, APIs, and data pipelines to automate meaningful workflows. You can move quickly from an idea to a prototype and know what it takes to make that prototype reliable in production. Team leadership and clear communication. Experience leading or managing a technical team, developing engineers, and working across Marketing, Sales, Operations, and Engineering. You can clarify ambiguous requests, explain technical tradeoffs, and build alignment around priorities. Product judgment, curiosity, and speed. You understand