Senior Manager, Global Engagement Strategy and Analytics at Crunchyroll in Dallas, TX

Job description

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role As the Senior Manager, Global Engagement Strategy and Analytics, you will help shape the strategy of how we grow and deepen engagement with our streaming platform using data. You will sit at the intersection of data, strategy, product, content, and consumer behavior. You will go beyond reporting to investigate what happened, why it happened, what we should do about it, and where we should invest to drive meaningful improvements in engagement. You will analyze consumer behavior to develop insights and strategies that help users discover more relevant content, establish strong viewing habits, and ultimately improve retention. This role is ideal for someone with a strategy/analytics background or prior experience in marketing/growth analytics for digital platforms, combining structured thinking with creative execution, and having a deep understanding of market and regional dynamics, marketing channels and attribution, and content-driven consumer platforms. Core Areas of Responsibility Develop overall engagement strategies by: Analyzing the end-to-end streaming journey, from app entry and content discovery through content start, viewing, completion, and return behavior. Identifying engagement barriers and opportunities across different audience segments. Analyze and measure the impact of lifecycle interventions on engagement and churn. Understand the differences between high, medium, and low engagement users and determine what drives movement between those cohorts. Analyze drivers of frequency, recency, session depth, content discovery, and habitual usage. Identify early behavioral signals that indicate declining engagement or potential churn. Audience and Segmentation Strategy Develop actionable behavioral segments based on viewing patterns, engagement levels, content preferences, tenure, and lifecycle stage. Identify opportunities to move users from casual → engaged → habitual → highly engaged. Determine which strategies work best for different audience cohorts rather than optimizing solely for platform level averages. Measurement and Experimentation Establish measurement frameworks for major engagement initiatives. Define success metrics, leading indicators, guardrails, and analytical methodologies. Partner with product and data science to design and evaluate A/B tests and experimentation programs. Distinguish correlation from causation and determine which interventions are genuinely driving incremental engagement. Develop frameworks for measuring short term lifts and longer term habit formation. About You We get excited about candidates, like you, because... 8+ years of experience in analytics, strategy, data science, consumer insights, product analytics, or related field, with experience leading analytical work. Experience working on digital platforms. Deep understanding of consumer behavior and engagement metrics. Expert-level SQL skills required. Intermediate-level Python skills required. Strong analytical skills, experience with statistical analytics, and experimentation. Experience developing measurement frameworks and evaluating A/B tests. Proven experience designing robust measurement frameworks and using A/B testing to evaluate initiatives, quantify incremental impact, and inform data-driven product and growth decisions. Experience building compelling and actionable presentations directed at an executive-level audience. Experience building AI-enabled workflows. Experience working in a globally matrixed organization. Experience i