Senior Manager, Campaign Operations (Data & Audience Management) at Sallie Mae in Newark, DE

Job description

When you join Sallie Mae, you become a champion for all students. We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big. Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way. We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other. This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work. Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more. We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills. Come do more than join something, change something. For students, for future generations, for the future of education. What You'll Contribute The Senior Manager, Campaign Operations (Data & Audience Management) will be responsible for defining and executing the strategic roadmap for marketing data and audience capabilities that enable customer engagement across channels. This role will serve as the business owner for marketing data, partnering with Marketing Strategy, Advanced Analytics, Technology, and Compliance teams to enhance data quality, governance, audience management, and operational controls. The role will drive the evolution of marketing data capabilities across internal and external data sources, improving efficiency, strengthening compliance, and enabling more effective customer acquisition, engagement, and retention strategies. What You'll Do Develop and own the strategic roadmap for marketing data and audience management capabilities, ensuring alignment with business objectives, customer engagement strategies, and regulatory requirements. Serve as the business owner for marketing data used across audience management, targeting, campaign execution, measurement, and customer engagement activities. Partner with Marketing Strategy, Advanced Analytics, Technology, and Compliance teams to define, prioritize, and deliver enhancements that improve marketing effectiveness, operational efficiency, data quality, and governance. Define and manage business requirements, user stories, and priorities for marketing data capabilities, integrations, operational controls, and process improvements. Establish and maintain audience governance frameworks, data standards, and operational controls to ensure accurate segmentation, targeting, suppression management, consent management, and customer eligibility requirements. Drive continuous improvement of marketing data quality, accessibility, and consistency across internal customer data, marketing platforms, and third-party data sources while leading the identification and resolution of data-related issues and risks. Define and monitor key performance indicators related to data quality, audience accuracy, operational effectiveness, compliance, and adoption of marketing data capabilities, communicating progress, risks, and outcomes to senior leadership and stakeholders. The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qu