Senior Manager, Acquisition & Growth Strategy at Versant in Englewood Cliffs, NJ

Job description

About the role CNBC is investing in its digital subscription business and building new products for investors. We're hiring Senior Manager, Acquisition & Growth Strategy to own how we find and convert new subscribers across paid, owned and partner channels. You'll report to the VP, Direct-to-Consumer, and act as the team's internal growth strategist, goaled on new subscriber volume. You'll own the levers that turn readers into subscribers: paid acquisition, paywall testing, subscription landing pages and checkout. You'll also help shape pricing and promotional offers. This is a builder role: you'll set up the testing, measurement and media structure that prove what drives growth, then scale what works as the business grows. Key Responsibilities Own new subscriber volume. Set the acquisition strategy and be accountable for gross new subscribers across every channel. Lead paywall testing. Design and run tests on meter limits, friction and targeting, balancing subscriber growth against audience and engagement. Own subscription landing pages and checkout. Run a continuous testing program on page design, plan presentation, messaging and checkout flow. Shape pricing and promotional offers. Bring data and test results to pricing and offer decisions led by the VP, Direct-to-Consumer, and run offer tests in market. Oversee paid acquisition across search, paid social, programmatic and app install. Consolidate account structures so platforms get enough conversion volume to optimize. Build the conversion signal. Partner with product and engineering on pixel and server-side tracking, custom conversions by plan and term, and conversion values. Prove what drives growth. Design attribution windows, holdouts and incrementality tests, and build a measurement approach Finance trusts. Activate first-party audiences, including landing-page abandoners and engaged readers, through our CDP and reverse-ETL stack. Move at the speed of news. Run a playbook that puts paid and on-site promotion behind major market stories within hours. Own the growth testing roadmap across paywall, landing pages, offers and media, with a shared log of results and decisions. Manage budget, pacing and forecasting with Finance, and lead agency relationships, including scope, fees and performance. Track partner and network promotion, so every cross-promotion and bundle placement ties back to subscriptions. Qualifications & Experience 8+ years in growth or performance marketing, with at least 4 years driving subscriber acquisition for a subscription or DTC business. A track record of growing subscriber volume while managing CAC, with budgets in the multi-million-dollar range. Hands-on experience running paywall, landing page, checkout or offer tests, and turning results into decisions. Hands-on expertise in Google, Meta and programmatic buying, including account structure, bidding and algorithm learning phases. Deep working knowledge of conversion tracking: pixels, server-side conversion APIs, custom conversions and conversion values. Experience designing incrementality tests (holdouts, geo tests) and explaining the results to Finance. Strong grounding in testing and statistics: sample sizing, test duration and reading results honestly. Comfort with SQL, spreadsheets and analytics tools, and the ability to build a forecast. Experience managing agencies and cross-functional partners in product, engineering and editorial. Clear, direct communication with executives. Nice to have Experience in news, media or financial information subscriptions. Experience launching a new subscription product or paywall. Familiarity with tools like Hightouch, Amplitude, Piano or Braze. Experience with app install and in-app subscription campaigns. Interest in markets and investing. How we'll measure success in year one New subscriber volume tracking against plan, reported weekly. A running test program across paywall, landing pages and offers, with results logged and acted on. Paid accounts consol