Senior Integrated Marketing Strategist at Automattic

Job description

WordPress VIP is the world’s leading enterprise content management platform. We help leading companies and organizations (including NASA, Salesforce, and Disney) create powerful digital experiences with WordPress. As Senior Manager, Demand Generation at WordPress VIP, you bring deep craft expertise in demand generation and lifecycle marketing from lead creation through closed/won opportunities. You’ll build our demand generation strategy across integrated programs in our priority industries: Media, Public Sector, and Corporate (including Manufacturing & Industrial, Technology, and BFSI (Banking, Financial Services and Insurance). You’ll draw on a shared AI Intelligence Layer (Product Marketing, AI agents, customer insight) for industry depth and insights on demand—working with AI agents the way other marketers work with juniors: brief them, review the output, ship what’s good, retrain what isn’t. You’re T-shaped, AI-fluent, and strong with data. You bring serious depth in demand generation and credible breadth across the rest of the integrated marketing motion, with experience marketing to enterprise audiences. You read a pipeline report, interrogate it, and decide what to do differently. What you own Your craft anchor: Always-on demand generation strategy. You’ll own the continuous strategy for lifecycle (lead through to closed/won), email, content syndication, and new demand programs and channels. This includes running campaigns as your own programs, including Tier 1 product launches, and balancing top-of-funnel always-on campaigns with demand gen plays. Multi-channel, multi-touch programs: Anchored in conversion rate optimization and designed to convert leads to SQLs; executing holistic programs including content, email, and landing pages in collaboration with Marketing Ops, Web, Paid Media, and Integrated Marketers. Opportunity-led plays: You spot and respond to revenue opportunities as they emerge: a major industry moment, an inbound surge, a competitive shift, a partner play. Our internal Pipeline Council surfaces signals weekly, and you mobilize with the right mix of channels and assets. For some sprints, you anchor on one industry; for others, you run programs spanning three or four. You can flex without ever losing the thread. Working the AI intelligence layer: You shape AI insights and understand that intelligence is only useful if the team using it makes it better. You use AI agents and skills in your day-to-day workflow. Agents do the volume work; you do the judgment work. Cross-team operating: You work as part of a team of senior integrated marketers, including strategists in Partner Marketing, Experiential Marketing, ABM, and a Paid Media Strategist. What you bring Craft Strong B2B enterprise marketing experience, ideally enterprise SaaS or technology. You will have proven experience owning and running programs that move pipeline. An understanding of lifecycle marketing. You have built lifecycle programs from scratch, made data-driven optimization decisions, and moved lead-to-Closed/Won conversion metrics. Proficiency in marketing analytics platforms, with deep fluency in Google Analytics—independently configuring conversion events, tracking, and reporting infrastructure, plus experience with Tableau, Looker, and A/B testing tools. Ideally, you have experience with Demandbase, 6sense and Hubspot. AI fluency You actively use AI tools in your work today. Not as a novelty, but as infrastructure. You have a point of view on what AI does well, where it fails, and where the human still earns the call. You’re comfortable briefing agents, building skills, reviewing outputs critically, and iterating prompts and workflows. You see AI as a leverage multiplier for senior marketers, not a threat to the craft. Data fluency You read dashboards before meetings, not after. You pull your own data, build your own views, and ask sharper follow-up questions than the report shows. You make decisions from data without being paralyzed b