Senior Field Marketing Manager at Jackson Healthcare in Alpharetta-Georgia

Job description

Overview Jackson Physician Search is a leader in the permanent recruitment of physicians and advanced practice providers to hospitals and health systems across the United States. We have been recognized for our track record of results built on our clients’ trust in the talent of our team and the transparency of our process and fee structure. Joining our team means you’ll be working with our clients to continue our mission of bringing physicians and healthcare organizations together to improve the lives of patients, families, and communities. As one of Modern Healthcare’s Best Places to Work in Healthcare, we attract and retain the most talented and motivated recruitment professionals in the industry. Jackson Physician Search is part of the growing family of Jackson Healthcare companies. Our Values: Others First- Others Before Self Wisdom- Do the Wise Thing Growth- Keep Getting Better The Senior Field Marketing Manager is the marketing team's closest partner to business development and recruiting, responsible for building the programs and tools that help those teams win new business and place providers with our clients. This is an owner-operator role. The position has significant autonomy to recommend strategies across sales enablement, field and event programs, account-based client programs, and association partnerships, and is expected to execute that strategy hands-on rather than delegate it. The Senior Field Marketing Manager works closely with digital marketing, conferences and events, and content and creative, and the role offers potential for growth as the marketing team scales. ESSENTIAL FUNCTIONS AND BASIC DUTIES : Sales Enablement Strategy and Execution - 25% Develops the sales enablement strategy in partnership with business development and recruiting leadership, identifying what each team needs at every stage of the buying cycle. Writes and directs a library of enablement assets, including flyers, one-pagers, case studies, videos, talk tracks, playbooks, landing pages, and email copy, partnering with the content and creative team and the digital team on design and production. Develops sales proposal templates and partners with business development on customized proposals for priority opportunities. Builds multi-touch sales cadences that combine email, phone, and social outreach, aligned to target segments and buying stages. Drives adoption of enablement programs by communicating deliverables, objectives, and timelines, and providing training and ongoing support. Gathers feedback from business development and recruiting on content usage and effectiveness, and refines assets based on what helps move opportunities forward. Field and Event Strategy and Execution - 25% Develops the field marketing strategy and recommends which conferences, sponsorships, and hosted events to pursue based on audience fit, pipeline potential, and cost per opportunity. Partners with the conferences and events manager so each event has a clear audience, objective, and engagement plan, and equips business development and recruiting with pre-event target lists, messaging, and meeting-setting plans, while the events team leads logistics and execution. Identifies and pursues speaking and panel opportunities for executives and subject matter experts, writes abstracts and session proposals, and develops presentation decks in partnership with speakers. Supports speaking engagements and on-site business development activity at select conferences, and owns post-conference lead follow-up, ensuring leads are enriched, routed into the CRM, and followed up promptly. Reports on performance across conferences, campaigns, and enablement programs, including meetings booked, pipeline influenced, engagement, and ROI, and analyzes KPIs with business development and recruiting leadership to adjust programs on an ongoing basis. Account-Based Marketing and Client Programs - 15% Partners with business development leadership to identify priority target accounts and b