Senior Director, Product Marketing at Jasper.ai

Job description

Jasper is the marketing agents platform, built to help enterprises orchestrate AI agents that execute marketing work at scale. Purpose-built for marketing teams, Jasper enables faster, more consistent execution across campaigns, personalization, localization, and compliance—while maintaining enterprise-grade control and governance. Jasper is trusted by hundreds of enterprises worldwide, including Prudential, Cushman & Wakefield, and nearly 20% of the Fortune 500. Founded in 2021, Jasper has team members across the U.S., Australia, and France. About The Role We’re looking for a Senior Director, Product Marketing to lead and scale our Product Marketing function into a strategic powerhouse, one that unites storytelling, product strategy, and GTM excellence. In this role, you will define Jasper’s product narrative, strengthen our market differentiation, and lead a high-performing team that bridges Product, Marketing, and Sales. We're looking for someone who brings the depth of a storyteller, the precision of a strategist, and the executive presence to influence at the highest levels. This is a pivotal leadership position for someone who can think deeply about category creation while executing pragmatically in fast-moving GTM cycles. This fully remote role reports to our CMO and is open to candidates located anywhere in the continental US. What you will do at Jasper Own and evolve Jasper's product narrative, connecting our platform, services, and solutions to customer needs and opportunities in the market. Shape differentiated positioning and compelling messaging that bring Jasper's value to life across launches, sales conversations, and digital experiences. Lead, coach, and develop a team of product marketers, providing clear direction and creating an environment where people can do their best work and grow. Set product marketing priorities and build a collaborative operating rhythm that keeps the team focused on the highest-impact opportunities as the business evolves. Serve as a strategic partner to Product, bringing customer, competitive, and market insight to roadmap, pricing, packaging, and go-to-market decisions. Lead cross-functional launches, aligning Product, Marketing, Sales, and Customer Success around plans that build market awareness, field readiness, and customer adoption. Develop focused industry and use-case programs with Demand Gen, Sales, and Services, translating product strengths into qualified pipeline and expansion opportunities. Guide product messaging across the website and key customer touchpoints, partnering with Brand, Creative, and web teams to bring it to life. Partner with Enablement and Sales to develop the narratives, customer proof, and resources that support effective discovery, demos, and value-based selling. Own Jasper’s analyst relations strategy and program, building trusted relationships with industry analysts and partnering with executive and product leaders on briefings, research evaluations, and market positioning. Use customer feedback, field insights, and shared measures of commercial impact to continually improve messaging, launches, and go-to-market programs. What you will bring to Jasper 12+ years of product marketing experience in B2B enterprise SaaS, including 3+ years leading product marketing teams. A track record of developing high-performing teams, building strong cross-functional relationships, and creating clarity and focus as a business grows. Strong product marketing craft, with success translating complex capabilities into distinctive positioning and stories that resonate with enterprise buyers. The ability to connect strategy with execution, apply sound judgment, and guide teams through competing priorities and new opportunities. Experience bringing platform products or multiple solutions to market and supporting growth through launches and sustained go-to-market programs. Excellent writing and presentation skills, with the ability to engage executives, customers, analysts