Senior Director Product Marketing at HiBob

Job description

About us HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3600 midsize and multinational companies. Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe rely upon Bob to help them create the best work experiences for their people. Come and be you with us Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us. What are we looking for? HiBob is entering an important next stage of growth. As we evolve from a leading HCM platform into a broader People Platform built for the AI era, our product portfolio, buyer landscape and go-to-market complexity are expanding with us. We’re looking for a Senior Director of Product Marketing to lead and evolve Product Marketing for this next chapter. This is a senior, high-impact leadership role at the intersection of Product, Technology, Marketing and Revenue. You’ll lead a team spanning product, innovation and portfolio marketing; shape how HiBob brings major new innovations to market; own how our platform and portfolio come together into a differentiated story; and ensure market and customer insight meaningfully influences what we build. Just as importantly, you’ll help design what Product Marketing needs to become as HiBob scales toward its next stage of growth. That means evolving our operating model, raising the bar for how we launch and commercialize products, and building the systems and disciplines required to operate effectively across a growing global, multi-product business. We’re looking for a seasoned Product Marketing leader who is equally comfortable in a product strategy discussion with senior technology leaders, shaping a company-level narrative, coaching a team, or getting hands-on to solve a difficult positioning or go-to-market problem. Responsibilities Lead and evolve HiBob’s Product Marketing organization, building a high-performing team and an operating model that scales across innovation, established product lines, platform and solution marketing. Own our product and portfolio story, evolving HiBob’s platform positioning, differentiation and messaging as our product strategy and market evolve. Build a world-class product launch and commercialization discipline, creating the processes, standards and cross-functional orchestration required to successfully bring innovation to market at scale. Partner deeply with Product and Technology leadership, bringing market, buyer, competitive and commercial insight into product strategy and helping shape roadmap priorities around the biggest opportunities for HiBob. Lead Product Marketing for our most strategic innovations, ensuring new products move from product vision to clear market opportunity, compelling positioning and successful commercial execution. Connect portfolio strategy to our buyers and markets, evolving our solution marketing approach across segments, personas, regions and use cases and translating our portfolio into compelling GTM plays and sales-cycle experiences. Strengthen the market-to-product feedback loop, ensuring insights from customers, prospects, Sales, Customer Success and the broader market systematically inform product priorities and identify portfolio gaps. Drive measurable commercial impact, partnering across Marketing, Sales, Customer Success and Revenue leadership to improve pipeline creation, win rates, expansion, adoption and the overall effectiveness of o