Senior Director of Partnerships at Sweed in US-based

Job description

Senior Director of Partnerships About Sweed Sweed is a product-driven SaaS company building a leading technology platform for cannabis retailers. Our goal is to create a retail operating system capable of competing with the best mainstream POS solutions. Sweed’s AI-powered Dispensary Operating System brings together POS, payments, e-commerce, marketing, analytics, inventory management, delivery, and automation in one integrated platform. Founded in 2018, Sweed is a remote-first company of approximately 250 employees serving cannabis retailers across the United States. Today, Sweed is the leading challenger brand in the cannabis retail POS market, with the second-largest share of doors and an ambition to become the market leader by the end of 2028. Role Summary As Senior Director of Partnerships, you will build Sweed’s revenue-generating partner ecosystem from the ground up. This is a senior, hands-on builder role for someone who can define the strategy and personally execute it—from mapping the market and approaching potential partners to building relationships, launching programs, and generating qualified opportunities. Your primary goal will be to create a network of trusted organizations and professionals that influence how dispensaries open, operate, and select technology. These may include consultants, licensing attorneys, accounting firms, agencies, associations, construction and hardware providers, and other service providers across the cannabis ecosystem. Reporting to the CRO, you will work closely with Sales, RevOps, and Marketing to turn partner relationships into qualified leads, new retail doors, pipeline, and revenue. The role will initially operate without a dedicated team. As the partnership model demonstrates traction and commercial impact, you will have the opportunity to define the structure and build a team around the function. Success will be measured by active partners recruited, qualified leads generated, coverage across priority markets, partner-sourced pipeline, and contribution to ARR. Key Responsibilities Build Sweed’s Partner Ecosystem • Develop and execute Sweed’s partnership strategy across priority markets. • Map the organizations and professionals that influence new dispensary openings and technology decisions. • Build relationships with cannabis consultants, licensing attorneys, accounting firms, agencies, associations, construction and hardware providers, and other relevant service providers. • Identify the partner categories and markets with the greatest potential commercial impact. • Personally manage Sweed’s most important partner relationships. • Build scalable referral, reseller, and co-selling programs based on clear mutual value. • Move relationships from informal networking to consistent lead and pipeline generation. Partner Activation and Enablement • Create a clear value proposition for each priority partner category. • Train partners to position Sweed accurately, recognize qualified opportunities, and make effective introductions. • Develop onboarding materials, partner playbooks, and regular engagement cadences. • Collaborate with Sales to ensure partner-generated leads are followed up on effectively. • Work with Marketing on partner campaigns, webinars, events, regional activations, and co-marketing opportunities. Revenue Impact and Partner Operations • Drive qualified partner-generated leads into HubSpot. • Partner with RevOps to define and track partner-sourced and partner-influenced activity. • Establish clear rules for attribution, procuring cause, referral eligibility, incentives, and dispute resolution. • Build CRM views, dashboards, and reporting that provide visibility into partner activity, leads, pipeline, doors, and revenue. • Establish market- and category-level goals for partner recruitment and lead generation. • Evaluate partner performance and focus resources on relationships producing meaningful commercial results. • Recommend the team and resources required to scal