Senior Director of Brand & Growth Strategy at Lancaster Bible College in Lancaster, PA

Job description

Job Summary: The Senior Director of Brand and Growth Strategist serves as Lancaster Bible College’s senior leader for brand strategy, institutional growth, and audience engagement, responsible for shaping and strengthening the college’s identity, reputation, and market influence across all audiences. This role drives enterprise growth through integrated marketing, communications, and enrollment strategies that expand awareness, deepen regional impact, and position LBC to “own its extended backyard.” Using data science, audience intelligence, and market insights, the Director leads initiatives that strengthen student attraction, elevate institutional reputation, and advance mission-centered storytelling that connects with prospective students, families, alumni, churches, employers, donors, and the broader community. The Senior Director of Brand and Growth Strategist provides strategic oversight for all marketing and communications operations including brand management, digital strategy, creative services, advertising, social media, communications, website strategy, and enrollment marketing alignment. This leader champions organizational change management and builds integrated student and constituent experiences by aligning marketing efforts with retention, advancement, alumni engagement, employer reputation, workforce trends, and long-term institutional priorities. The role fosters a collaborative, innovative, and mission-aligned culture while ensuring marketing and communications efforts consistently reflect the values, identity, and vision of Lancaster Bible College. Emergency Designation: Essential Supervisory Responsibilities: Recruits, interviews, hires, and trains new staff. Oversees the daily workflow of the department. Provides constructive and timely performance evaluations. Physical Requirements: Examples: Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Personal Qualities: Expertise in customer experience (CX) and student journey strategy, ensuring seamless and engaging experiences from prospective student awareness through alumni engagement. Demonstrated ability to lead enterprise-wide growth strategies that align marketing, enrollment, retention, advancement, employer reputation, and workforce trends to strengthen institutional impact. Strong understanding of brand architecture, institutional positioning, and market differentiation within higher education and mission-driven organizations. Skilled in using market intelligence, audience insights, predictive analytics, and data-informed decision making to guide strategy, improve performance, and identify growth opportunities. Proven leadership in innovation and digital transformation, including AI integration, marketing technology (MarTech), emerging platforms, automation, and digital engagement strategies. Ability to develop integrated marketing ecosystems that optimize enrollment funnels, strengthen engagement, improve conversion, and influence student retention outcomes. Experience leading organizational change management efforts with the ability to build alignment, influence cross-campus collaboration, and strengthen institutional culture. Exceptional executive communication and storytelling skills with the ability to translate complex ideas into clear, compelling, and mission-aligned messaging. Strong accountability mindset with experience establishing KPIs, measuring ROI, tracking campaign effectiveness, and driving measurable institutional growth outcomes. Deep understanding of human-centered brand strategy, including student psychology, emotional storytelling, community-building, and brand trust development. Proven ability to inspire teams, foster collaboration, cultivate innovation, and create a culture of accountability, creativity, and continuous improvement. Demonstrates emotional intelligence, professionalism, humility, adaptability, and a deep commitment to Christian